A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about […]
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we compare ourselves to others. In the news, we
Marketing Associations to Blame Publishers for Allowing Bad Ads Read More »
Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns,
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo
Mercedes Launches Revenue-Based Content Model Read More »
How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a
How to Take an Audience-First Approach to Your Content Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders spurts of success. In the news, we discuss Google’s olive
Is Google’s Subscription Gift to Publishers a Trojan Horse? Read More »
Leaf through a portfolio of social media award winners, and you’re likely to see entrants from the tourism, cooking, and fashion industries. Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. What about those less-than-obvious brands?
How 3 Serious Brands Engage Humanly on Social Media Read More »
Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. It’s an essential structure that supports your various content efforts and is the best
How to Make Your Email Marketing More Effective Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of our personal power – and how we should
Google and Amazon Prepare for Internet War Read More »
You’ve read the research that says people prefer to do business with people they know, like, and trust, right? Me, too. Yet whenever I hear that advice, I think, “that sounds nice,” but what does it really mean to know, like, and trust someone? And what does it take for that person to know, like,
How to Infuse ‘Know,’ ‘Like,’ and ‘Trust’ Into Your Content Read More »
