The numbers are staggering – marketers are investing heavily in visual content: 74% of marketers use visual assets in their social media marketing – Social Media Examiner 93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council Video will account for 80% of all internet traffic […]
16 Tips for Better Visual Content Marketing Read More »
User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends (and
Where Does It Fit in Your Content Marketing Strategy? Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of choosing and pursuing your true talent. In
Mayo Clinic Invests in Voice Search With Amazon Read More »
Editor’s note: You may have missed the original article on interactive content from CMI last year. We’re sharing an updated version now because interactive content is a growing opportunity for marketers. Quick confession: More than a year after writing on interactive content, I’m more obsessed than ever with online quizzes and other interactive content tools
Go Interactive; Get Personal (with Your Content) Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders the nature of risk. In the news, we discuss Apple’s
Advertising Groups Loathe Apple’s New Browser Policy Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode For our very special 200th episode, Robert ponders what it means to experience gratitude.
Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up Read More »
My colleague and I first noticed the pattern a year and a half ago. Every day, almost without fail, an article from WWE, with its sweat-soaked professional wrestlers in various poses, would hit the trending chart created from our BuzzSumo data. To appear on the trending content chart, the content must have been shared very
Smackdown Content Marketing Secrets From the WWE Read More »
Seven years ago, as a naive content marketer with more enthusiasm on my resume than actual experience, something transpired that bugged me for years. I was working as a freelance blogger, paying my way through college. A typical morning involved writing, publishing, and scheduling social media content and blog posts for clients. My weekend had
7 Witty Ways to Respond to Negative Feedback on Your Content Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode In this pre-Content Marketing World episode, Robert muses on time and the waypoints we
Optimizing Ad Tech Is a Waste of Time Read More »
At CMI, we’ve always taken our mission of advancing the practice of content marketing seriously. And one of the best methods we know of when it comes to sharpening our skills and expanding our vision of what’s possible is to follow the examples set by some of the industry’s best and brightest practitioners. I’m sure
Be Inspired by These Content Marketing Awards Winners Read More »
