60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach. Even worse your content has no chance of […]
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Heidi Cohen Interviews Joe Pulizzi New book: Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit Q: What’s your best piece of advice for readers looking to improve their marketing? So many marketers are out there creating more and more content…and to what end? Most of them are going for short-term engagement and web
How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety of channels and
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How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise, it’s essentially a light-weight app.
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It’s been well-established that running a business blog on your corporate website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. The Content Marketing Institute reports that producing enough quality content is the biggest challenge for B2B
Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content
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