Make sure your content connects when you’re working in niche industries Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities of a marketer’s routine, creating that content can often seem an insurmountable challenge. Whilst the […]
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Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a
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What graphic design assets do you need for marketing campaigns and how do you make it easier to create them? Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier. To make a campaign successful, it
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Words aren’t enough, you need to step out of the box when it comes to engaging the audience Do amazing marketing campaigns always come from huddling around a whiteboard as a team or working in isolation, or even worse staring at a screen for hours upon end- Agree or not? Definitely Not! I mean if
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Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you
Struggling to prove your content marketing ROI? Read More »
In order to drive commitment levels, your content marketing campaigns need to be successful Research from The Content Marketing Institute found that 26% of companies’ content marketing services are in the adolescent phase and 34% are in the first steps phase. Only 50% of respondents described their organization’s commitment levels to content marketing as very
The impact your content marketing mistakes are having on your brand Read More »
By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit. In 2019, blogs really matter. The better your blog is and
How to do a simple but effective content audit for your blog Read More »
Chart of the Week: 74% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state
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Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very close relationship. Without the right tools to help, you can’t create amazing content, consistently; you
Must-have content marketing tools that you need to get Read More »
One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give
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