87 percent of B2B marketers say they use analytics tools to manage their content marketing efforts, but only 35 percent say they measure content marketing return-on-investment (ROI). That’s a pretty big disconnect. If we have the tools, why aren’t we measuring the value of the content that we’re spending time, resources, and energy on creating? […]
Why Are B2B Marketers So Bad at Measuring Their Marketing Results? Read More »
Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of
5 Things You Can Learn from Highly Committed UK Content Marketers Read More »
January 2nd, 2018 ClearVoice, a collaborative content management platform, explores the biggest challenges of marketing content in their new survey. The poll uses open-ended responses from 1,000 marketers to provide insight on challenges like time, content quality and creation, idea generation, and distribution. The simple question, “What’s your biggest challenge with content?” yielded a variety
The 4 Biggest Challenges for Marketers Heading Into 2018 Read More »
December 19th, 2017 As 2017 slowly comes to an end, businesses and marketers alike are preparing for what awaits them in 2018. Like every year, 2017 taught us many important things. The marketing statistics of 2017 brought many new insights that can give directions for creating successful future marketing campaigns. Today we will talk about
4 Facts You Must Know Before Creating Your 2018 Marketing Plan Read More »
We’ve all known (and probably been part of) small, focused teams that seem to produce incredible results. Unless these teams hang on to their tight focus, though, even the most impressive typically hit a wall. The organizational pressure to do more too often outpaces the team’s ability to keep up. B2C marketers may be about
Are B2C Content Marketing Teams Getting What They Need to Succeed? Read More »
December 5th, 2017 We all know video content is rampant, and consumption is on the rise (again, this year). That trend won’t be reversing any time soon. In fact, it’s accelerating, and successful marketers need to get out in front of it. All the content you currently have deployed and all that you will deploy
November 28th, 2017 You’ve probably heard the phrase “content is king.” It’s still true today and will likely hold true in 2018 and beyond. B2B content marketing should be a part of your website if it isn’t already. However, if you don’t do it purposefully, you could end up spinning your wheels. B2B marketers direct
Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends, 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. That’s
Beyond the Build – What Content Marketers in Australia Must Do Next [New Research] Read More »
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough: 59% said their organization’s overall approach to content marketing was more successful compared
6 Ways Manufacturing Marketers Can Improve Their Content Marketing Read More »
October 31st, 2017 What are bloggers’ biggest challenges, processes, and goals in 2017? What are the trends that bloggers need to be paying attention to in 2018? Andy Crestodina, my Andy (Andy Tyson), and me, looking crazy as usual Every year for the last four years, the wonderful Andy Crestodina has been on a quest
Why Today’s Bloggers Spend More Time Writing Less Content Read More »
