Content Marketing Research

60 Percent of Marketers Are Dropping the Ball on Content Strategy

October 24th, 2017 It’s that time of year again! That’s right—Content Marketing Institute (CMI) has once again released its annual B2B Content Marketing Benchmarks, Budgets and Trends—North America report. Over the last few years, this trusted report has been chock-full of interesting tidbits and surprising stats, and 2018’s edition is no different. The report, which […]

60 Percent of Marketers Are Dropping the Ball on Content Strategy Read More »

How to Solve Content Workflow Problems

Content Creation, Content Marketing Research, Operations, productivity, Research Roundtable, SEO BLOG, Teams and Process / Good To SEO

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet How do those problems develop? What bottlenecks

How to Solve Content Workflow Problems Read More »

New Research Reveals Habits of Top Content Marketers

Content Marketing Research, Findings from CMI Research, SEO BLOG / Good To SEO / 1 Comment

It’s my favorite time of the year – time to report on the findings of the annual content marketing survey. Now in our eighth year partnering with MarketingProfs on this research, I never stop getting excited about sharing the new insights with you. B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by Brightcove,

New Research Reveals Habits of Top Content Marketers Read More »

Only 35% of Companies Think Content Marketing Is Truly Successful

Content Marketing Research, SEO BLOG / Good To SEO

Ascend2, which offers research-based marketing services, and Vidyard, a video marketing platform, recently released a survey of content marketers to find out how the best of the best run their content marketing campaigns. Over half of the respondents worked at companies with over 500 employees. 40 percent had 50 to 500 employees, and eight percent

Only 35% of Companies Think Content Marketing Is Truly Successful Read More »

Marketers Need to Stop Lying to Themselves (New Research)

Content Marketing Research, Customer engagement, customer relationships, marketing research, marketo, relevancy, SEO BLOG / Good To SEO

New research launched last week by Marketo shows that marketers—both B2C and B2B—continue to be borderline delusional in terms of what customers actually expect, and how they are and are not delivering against those demands. The State of Engagement report surveyed 1,000-plus global marketers and 1,000-plus consumers in an effort to understand how (and whether)

Marketers Need to Stop Lying to Themselves (New Research) Read More »

How Content Influences the Purchasing Process

Content Marketing Research, SEO BLOG, Understanding Your Audience / Good To SEO

Each year at CMI, we survey marketers about how they use content marketing and how they find success internally. The insights are useful, but what we also want to know is what’s going on in the minds of the people who consume the content? So, we were happy to join forces with SmartBrief when approached

How Content Influences the Purchasing Process Read More »

How to Make Your Content Efforts More Scalable [New Research]

Content Marketing Research, Content Strategy, Measurement and ROI, Operations, SEO BLOG, Teams and Process / Good To SEO

Anyone involved in the planning, creation, distribution, or measurement of content knows how time consuming and expensive it can be. It doesn’t make sense to simply publish something, promote it, and never look back. That’s a terrible way to get the most from your investment – not to mention that approach often results in a

How to Make Your Content Efforts More Scalable [New Research] Read More »

Amazon Alexa and Smart Speakers Are the Next iPhone

amazon alexa, apple home pod, Content Marketing Research, edison research, google home, npr, Research, SEO BLOG, smart speakers, tech / Good To SEO

The iPhone is called that because when it debuted 10 years ago, making telephone calls was the primary reason to have such a device. My, how things have changed. I used to get 10 to 12 phone calls and voice mails each day. Now? One or two at the maximum. And my kids (proud Gen

Amazon Alexa and Smart Speakers Are the Next iPhone Read More »

symphony connected interactive content marketing

Interactive Content Fuels Customer Experiences [Research]

Content Marketing Research, SEO BLOG, Visual Content and Design / Good To SEO

Think about the last time you took an online assessment or used a web-based calculator. You were probably engaged and learned something useful. It was an “experience,” right? According to Content Marketing Institute’s latest research, nearly half (46%) of marketers surveyed are using interactive content. Their top reason for doing so? Engagement – followed by

Interactive Content Fuels Customer Experiences [Research] Read More »