HEADS UP: If you’re looking to boost your SEO traffic quickly, an easy way is by updating old content. Try our FREE tool, Content Decay, to check if you’re losing traffic due to declining pages (so you can refresh those posts and win back that SEO juice!). Click here to get Content Decay for FREE. […]
What Is Content Decay and How It Affects Your SEO Read More »
We’re always putting our top effort into the content we create, but what about our content promotion strategies? As many as 50% of B2B marketers create content to generate brand awareness and interest: Yet, do you know how many of your website visitors have never heard of you? 🤔 Think about this a bit and
3 Scalable Content Promotion Strategies to Blast Your Funnel Read More »
Reporting has always been an integral part of search engine optimization. A quality SEO report is necessary to ensure that you or your clients can easily measure and compare (with previous reports) the ROI from their online marketing. That’s how you know whether your business is growing or not. Generally, pulling a monthly report is
8 Essential SEO Reports to Create for Your Client in 2020 Read More »
Want to show Google that you’re an expert on a particular topic? Then topic clusters should become your go-to content marketing technique. The year is 2020 and SEO has evolved again. Google is probably changing its algorithm once more as you read this – and topic clusters are on the horizon. I know, I know. Topic
Quick Guide to Using Topic Clusters to Improve Your SEO Read More »
Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember,
How Adobe Does Marketing: A Case Study Read More »
Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old
How to Newsjack: A Guide for Content Marketers Read More »
NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social
How to Grow Your Business and Brand With Influencer Marketing Read More »
It’s estimated that by 2021 27% of internet users in the U.S. will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the
22 Companies Dominating the World with Content Marketing Read More »
UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” The unfortunate reality of running a business is that you are going to face a lot of competition. The question is:
10 Tools to Easily Perform Competitive Website Analysis Read More »
Make sure your content connects when you’re working in niche industries Content is king – even in niche markets. But when it comes to those industries where technical terminology, tight regulations, limited audiences and often uninspiring details are the realities of a marketer’s routine, creating that content can often seem an insurmountable challenge. Whilst the
Essential steps to make sure your niche content connects Read More »
