For many content marketers, social media strategy never gets beyond the spray-and-pray process of sharing a new piece of content with the widest audience possible, and then measuring if anybody engaged with it. It’s based on an idea that if you just keep creating new content and pushing it out, results will come. But, as […]
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If you are a blogger or a marketer, I am sure that you have already tried the guest blogging strategy — or at least you have considered trying it. Guest posting is an efficient marketing strategy in which writers post their original articles on blogs that are not their own. Why is this a good
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Too many content marketing strategies are missing a huge piece of the puzzle and it’s holding them back. That piece? Guest-contributed content from your brand – content authored by experts within your company published by third-party media already consumed by your target audience. In 2016, we found that guest posts were a major factor for
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We talked to Michael Goldberg to find out how he ensures content quality on a global scale and its impact on ROI We still often hear marketers say the truism “content is king”. We know it is important to marketing and communications for many businesses, but there is the question of how it can be
Interview with Michael Goldberg, Director of Dun & Bradstreet Read More »
Let’s think more like George Lucas. In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with 20th Century Fox to forgo up-front payment for his services on Star Wars. In exchange, he retained the sequel rights (and eventually merchandising rights). George
8 Big Questions From Content Marketing World to Ask Year Round Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Thank you so much, Ann, for joining us today on the podcast. For those who might not know who you are, maybe you could just take a few minutes to tell us more about yourself and MarketingProfs?
Why Everything Your Customer Touches is Content Marketing Read More »
4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated
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Content marketing is surely capturing a lot of attention. Today’s digital marketing environment facilitates a lot of channels of distribution which allow specific content to reach specific readers. The cost of content marketing seems to be much cheaper compared to the cost of outbound marketing. According to the Content Marketing Institute: Content marketing is 62% cheaper than outbound
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Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” Regardless of their future
How to Avoid 24 Big Mistakes in Content Marketing Read More »
A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles, infographics, video, and interactive content published daily to
More Mature Content Marketing? Do These 5 Things (48) Read More »
