If you are wondering what all the fuss is about when it comes to the Millennial generation, the answer can be summed up with a single statistic: Millennials are comprised of 75 million individuals in the U.S. alone with a purchasing power of over $600 billion. Source Millennials are currently the generation that most affects the way […]
The Single Most Important SEO Element for Your Blog Posts Keywords and backlinks are prime factors in Google’s mysterious ranking algorithm. On-page SEO elements like these help define what you page is about, thus giving it a better shot to get noticed by users. However, tags and referrals alone won’t help you reach the top
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Before you start writing content for the web, discover the 8 fundamentals to know for an effective content marketing strategy! Want to start a content marketing strategy? Are you ready to write your first articles for your professional blog? Attention: the writing of content for the web meets precise rules, adapted to the specificity of
How to better results from your content marketing Content marketing has recently risen to a position of prominence within the industry. As the creator of what is viewed, liked and shared online, it is one of the prime movers of any brand or product. Filling up the voids around the all-important keywords, content adds substance
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Instagram is one of the most valuable assets for modern marketers. With more than 600 million users (400 million of whom access the platform daily) and a global ad revenue of $1.53 billion in 2016 alone, Instagram stands out as one of the most lucrative visual networks for modern marketers. To make the most of
Editor’s note: You may have missed this article when we published it last year. We’re sharing it now because it’s a critical reminder of the key ingredient for any successful content marketing program. After listening to This Old Marketing Episode 116, Professor Marc Resnick from Bentley University responded shortly before his death with the following
Tools of the trade So, how do you concoct those clever CTAs? Brainstorming is one of my favorite activities. I love to start a writing project by generating a list of relevant words and letting my mind wander. I keep that list handy, then, as I go through the creative process, I come back to
Be better. This simple mantra always plays in the back of my head when it comes to what we publish, but it’s becoming louder and louder these days – as the noise around content marketing becomes louder as well. I love content marketing, and I truly believe that – when it’s done well – it’s
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NOW UPDATED! This post was expanded for 2017 with new tactics for growing your business with influencer marketing! Are you tired of getting the same old lackluster results for your marketing strategy? Marketing can drive even the most hardened entrepreneur up the wall. Branding, speaking your audience’s language, platforms etc and figuring out which marketing strategies are most
Conversational content and video: a hidden goldmine Engagement is at the core of brand success. Without it, customers won’t grow to love, trust, and rely on your products and services. Video provides one more tool in fostering those relationships in a market that is increasingly competitive. A study by comScore, a website that measures online
