Do you have trouble communicating the benefits your business provides in terms that the government will allow and that consumers can relate to? Have you experienced problems with public perception that hinder your ability to earn trust and foster greater support in the marketplace? Do you feel constrained in your ability to creatively communicate meaningful […]
A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different approach. For example, if one of your campaigns is negatively affecting ROI, the sooner you know the better. Marketers who measure
What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I
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The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete your internal audit, here are some ideas and questions for consideration to help level up your program. Get rid of the writers
NOW UPDATED! This post was expanded for 2017 with new information, examples, and stats on website competitive analysis. Enjoy! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Like anything worth having, the unfortunate reality of running a business is that you are going to face a lot
