If your competitors are crushing you online, it could have something to do with your content. And if you want to get an accurate look at how your articles or blog posts are performing in relation to other brands in your space, you’ve got to do some digging. You’ll need a good tool in your […]
How to Uncover Your Competitors’ Content Strategy Read More »
Content hubs help you solve the problem of related content being disconnected across your site and can help grow your organic rankings for target keywords You may not be familiar with the term “content hub,” but you’ve likely heard of the concept by some other name. You may have heard it referred to as a
3 SEO benefits to building hub and spoke pages Read More »
One of the questions we get asked most often at Convince & Convert is how to create a content marketing strategy and plan. Some people assume we’re holding onto special tricks or the ever-elusive yet way-over-hyped “content marketing secret sauce.” The truth is there are no secrets to creating a content marketing strategy. Instead, we
How to Create a Content Marketing Strategy in 7 Easy Steps Read More »
Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you
Struggling to prove your content marketing ROI? Read More »
By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time for a content audit. In 2019, blogs really matter. The better your blog is and
How to do a simple but effective content audit for your blog Read More »
Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within
The Only 4 Marketing/Content Marketing KPIs That Really Matter Read More »
One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give
How to leverage content to keep people on your website longer Read More »
Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created
Introducing The Periodic Table of Content Marketing – Econsultancy Read More »
Stand out, get noticed and engage your audience with the inverted triangle principle To attract an audience’s attention, start with the end in mind. Brands embracing a content marketing strategy should study one of journalism’s key models: the inverted pyramid. This storytelling approach states that the most important elements of a story must come first,
Applying the inverted triangle principle to content marketing Read More »
With every company keen to climb Google’s search rankings, it is easy to lose perspective by simply churning out fresh content that seizes on the zeitgeist or otherwise meets current demand It is difficult to overstate the importance of evergreen content for modern content marketers. With every company keen to climb Google’s search rankings, it
4 types of evergreen content that you need to start creating for your business Read More »
