When and when not to gate your content Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across the organization, both customer and non-customer facing. As digital has become increasingly prominent within B2B […]
Developing a gated content strategy for your business Read More »
Successful content strategies that stand the test of time have been built from the outside of an organization looking in. In other words, the prime motivation was to help and assist the needs of their audience In 1889, Andre and Edouard Michelin founded a tyre company, Michelin, which has now become a globally recognized brand.
Does your content address the conversations of your audience? Read More »
All successful content strategies result from the right content assets that drive engagement, enhance reputation, and increase the visibility of a business The purpose of content marketing is to use content as leverage to attract visitors to your site or digital assets, engage them, turn them into paying customers and retain them. Seems like a
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Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a
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Creating content for your brand’s online presence is incredibly important and, when done right, has multiple invaluable benefits for your company. However, quality content creation often becomes time consuming, expensive, and can sometimes feel impersonal. But what if there’s another way to get high-quality content at little to no cost? What if this content already
8 Ways to Encourage More User-Generated Content (UGC) Read More »
You’ve spent countless days and nights perfecting your idea and building a great company. Now the time has come to let the world know about it. You are convinced that your company is so enticing that no journalist could resist writing about it. Except that it’s not. I’m not saying what you’re offering isn’t good—it
Building Relationships with Journalists without a PR Firm Read More »
With the growing content clutter online, it’s just not easy for content marketers to consistently get leads and conversions for their business. The following data from Smart Insights is a testimony of the vast amount of content that’s getting churned out every minute: Content marketers and business owners often fail to realize that leads and
How to Implement User Intent to Build an Audience for Your Content Read More »
Content marketing that converts was created to help differentiate your brand from the others and help you achieve your business objectives Have you ever found yourself trapped in a conversation where you’re talking to a self-absorbed person, almost doing a monologue about themselves, not caring what you think and feel? Your readers could be feeling
One of the first questions people ask me when we start a new content marketing strategy together is: “How long will it take to see results?” The answer isn’t always want they want, because content marketing is a marathon, not a sprint. In the vast majority of cases, you’ll see results start to trickle in
How to Actually Track Your Content Marketing Success Read More »
Leverage the power of user-generated content to drive traffic and increase conversions User-generated content (UGC) has become an important part of the content marketing strategy in the current era where customers are ready to rave about your products or services online. UGC refers to the content that is created by the users of a brand.
5 ways to use user-generated content in marketing Read More »
