61% of marketers say that SEO is their main inbound marketing focus: But how many of them are performing an SEO audit? An SEO audit should be standard procedure. It gives you a better understanding of where your website is at right now, and it allows you to improve your overall performance so that you rank […]
Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.
How to Create a Persona-Driven Content Strategy for Online Education Read More »
Looking to update your B2B content marketing to meet 2019’s challenges? Of course you do! Really–who wants to be left behind? Surely not you! So here’s the big shift: 90% of B2B marketers prioritize their audience’s information needs over their business needs. Translation: In today’s low trust environment, the always-connected customer’s attention and trust must
2019 B2B Content Marketing Research: What You Need To Succeed Read More »
For years, scientists and engineers have dreamed of creating computers with human-like sensory perception and decision-making capabilities. Though it remains a distant dream, various promising developments in the field of Artificial Intelligence (AI) have already started to alter human lives in many ways. Of course, this technology, like many others, has fallen prey to both
Content Marketing and Artificial Intelligence: A Perfect Marriage? Read More »
Leads are often hailed as the lifeblood of a business – and while not everyone will agree with that statement, leads are clearly extremely important to the success and growth of your business. There are all kinds of ways to generate leads, such as email marketing and social media marketing, but one of the top
Three reasons you need to use blogging for lead generation Read More »
How big of an impact content marketing can create isn’t new, but how we think and talk about it is constantly evolving. Ultimately, the ongoing concern is how to keep your content current and valuable for your audience. To do this well takes time and money, but in today’s digital age, there is help: machine learning.
How Machine Learning Is Transforming Content Marketing Read More »
We all know that content marketing can be tough. With so many things to focus on when creating an awesome piece — including planning your campaign, writing the content and measuring ROI — you’ll need to carve out some serious time into your content marketing efforts to see results. Having said that, content marketing has
5 Things You Should Know Before Hiring a Content Marketing Agency Read More »
Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing” One thing I have learned working for start-ups and big brands looking to build their presence through digital channels is the need for you to develop “continuous learning”. With the
Review the effectiveness of your Content Marketing Strategy and digital-first culture Read More »
Create a strategic plan for getting the most out of your content marketing, including the best tools to use With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a large part of most marketing strategies today. With 70% of marketers able to show how
SME Marketing: Overcoming your pain points to create quality content Read More »
These are the exact steps I took to see ROI in 3 weeks, not 18 months Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on to the point of vexation, but it still rings true — maybe today more-so than
ROI from content possible far quicker than content marketers tell you Read More »
