Content Marketing Strategy

3 Content Marketing Efforts to Power Your Customer Acquisition Strategy

ABM, Account-Based Marketing, buyer persona, Content marketing, Content Marketing Strategy, Content Strategy, customer acquisition, customer retention, Google Analytics, longtime customers, sales team / Good To SEO

Content marketing is an integral facet to acquiring new customers, and by providing relevant, original content that answers the common questions your customers and prospects are asking, you can win the hearts and minds of those interested in your company. These days, salespeople and marketers are getting more in alignment with each other than ever […]

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Creative ways of promoting your blog

Content Marketing Strategy / Good To SEO

Every blogger wants one thing more than anything: more traffic In order to increase your traffic and keep growing, you need to get creative and you need to leverage a lot of different platforms and channels. There is a lot of competition when it comes to content, so in order to stand out and reach

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8 Videos You Can Generate from One Interview with Your CEO

CEO interview, Content Marketing Strategy, video content, Video Marketing / Good To SEO

As marketers, we’re very familiar with the messages stemming from interviews with celebrity CEOs such as Mark Zuckerberg, Tim Cook or Elon Musk. These visionaries captivate audiences with ideas for new products and an overall outlook on their respective industries. But what makes these interviews so interesting for customers? Well, they provide a way for

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The Ultimate Guide to Content Marketing in 2018

blog posts, Content marketing, Content Marketing Strategy, content ROI, Content Strategy, customers, eBooks, Google Analytics, Inbound Marketing, Influencer marketing, marketing funnel, newsletter, Sales, SEO, Whitepapers / Good To SEO

When you hear the term “blog,” it’s easy to think of the big boom in the early 2000s when everyone my age had their own Blogspot profile where they shared philosophical rambles and badly-written poetry full of teenage angst. Blogging – which is a central part of content marketing – can and should be so

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Personal ad reads help double the podcast advertising market

Content Marketing Strategy / Good To SEO

Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt in the US, where 16 million homes could be classified as “avid podcast fans”, a

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How to Get Started with AI-Powered Content Marketing

AI, analysis, Artificial Intelligence, Content marketing, Content Marketing Strategy, Content Promotion, Reports / Good To SEO

Back in 2011, a young Will Roberts, the junior pitcher at the University of Virginia, threw a perfect game. Here’s what the game recap said about that day: Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport

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Do you have a business blog? Here’s why you REALLY need a strategy

Blogging, Content Marketing Strategy / Good To SEO

Many marketers and businesses don’t really put together a detailed strategy to outline their blogging objectives Content marketing is well-known as one of the most effective forms of business promotion; and out of all content marketing tactics, blogging is arguably the best-performing and most cost-effective tactic. In my latest Quick Win for Smart Insights, I

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How To Measure Your Content Marketing ROI With Google Analytics

content marketing ROI, Content Marketing Strategy, conversions, goal funnel, goals, Google Analytics, Web Analytics / Good To SEO

Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their

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10 CMS Features that Make Your Content Marketing Strategy Easier

blog post, CMS, content management system, Content Marketing Strategy, Google Analytics, lead capture forms, lead generation, marketing funnel, metrics, Publishing, ROI, SEO TOOLS, tracking, video content, WordPress, workflow / Good To SEO

It doesn’t matter if you’re just getting started with content marketing or you’re a seasoned pro — your website is almost certain to be the linchpin of the overall strategy. And that means your site needs to be easy to use and easy to update. Creating great content takes long enough as is. You don’t

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Essential content marketing best practices

Content marketing, Content Marketing Strategy / Good To SEO

Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve learned a lot of lessons. Important lessons that I definitely wished I knew about when I started. In this blog post, I’m going to share top

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