Chart of the day: Original research drives traffic but marketers aren’t promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares – but are marketers making the most of their excellent research? The short answer, according to research by Buzzsumo and Mantis Research is pretty much a “no”. […]
Are content marketers promoting their research enough? Read More »
A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used to brainstorm future improvements based on your content
The Content Marketing Matrix | Smart Insights Read More »
Editor’s note: The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company
Can Account-Based Marketing and Content Marketing Get Along? Read More »
Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates. Employees need a constant and visual reminder of what needs to be accomplished and when it needs to be done. You’ve probably heard it, but many studies prove visual cues can greatly increase the likelihood of
Want More Productivity? Make Your Strategy Visual Read More »
Chart of the day: Time is the biggest challenge when it comes to content marketing Marketers have revealed time and quality are their biggest content marketing challenges according to research by Clearvoice. Time, content quality and creating content were the top three challenges, which suggest a perception of the number of resource marketers feel content
What’s the biggest content challenge? Marketers reveal all Read More »
Data isn’t the sole property of a data analyst; content marketers should be using it to build a strong, results-focused content strategy targeted to buyer personas When we say the word “data”, you might think it’s a bunch of information used only by technical marketers. CROs, SEOs, and email analysts are no stranger to an
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Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in
6 Content Marketing Plays Inspired by Basketball Madness Read More »
Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
5 Ways to Get Content Marketing Right in 2018 Read More »
Content possesses a God-like characteristic in its presence. Whether we’re at home or work, in a car, flying in a plane, riding on a boat, or on our phone, tablet, or laptop, we live in a sea of communication. Content is everywhere we turn, and it’s everywhere we look. And we cannot escape its reach
Why Your Business Needs Content Marketing More Than Ever Read More »
More than 86 million blog posts are published on WordPress every month. 86 million. Every month. Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous. Where does that leave the millions and
Slow Your Content Marketing Down Read More »
