Audit your content and SEO with our mindtool to get more from your content marketing One of the biggest appeals of digital marketing is that it’s data-driven – we can readily review the effectiveness of our activities and make informed improvements. This is particularly true for using content marketing and SEO to attract and convert […]
The Content Optimization Matrix | Smart Insights Read More »
Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. Serving the needs of your audience with valuable, high-quality content in this way is an admirable
Road Map to Success: Content Marketing Strategy Essentials Read More »
Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate
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Webinars are great for generating quality leads, building trust with an audience, reaching more people, and converting more leads into customers In an increasingly competitive market where consumers get hit with content from all sides, webinars allow you to offer them more value than other, more traditional forms of online content (blog posts, infographics, etc.).
No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. On my career path, I traveled from print journalism to public relations to digital publishing before
The Basics of Content Marketing You Need to Know Read More »
Is there anything left to say about how to put together a content calendar? Between Content Marketing Institute writers and guest contributors, we’ve covered basic content calendar tips (including templates and examples) thoroughly over the years. But as your organization’s content marketing maturity increases, you may outgrow your existing approach. How will you know? Most
How to Build a Content Calendar That Goes Way Beyond the Basics Read More »
Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers’ businesses or clients. In our trends polls for the last 3-4 years content marketing has always been the top topic with 20% of the vote this
In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of
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When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I
3 Aha Moments to Improve Your Content Marketing in 2018 Read More »
For humans, seemingly, current attention span is no more than eight seconds. That’s less than that of a goldfish! Marketers have felt the effects of this change considerably, and audiences’ shrinking attention span presents several challenges. Earlier, all brands needed to do was capture the interest of their audience for a couple of seconds, and
Why your brand should adopt an ephemeral content strategy Read More »
