Do you want higher engagement on your website? What about driving more traffic? Would you like to increase the number of conversions? Three questions. One answer. Content. Content brings the horse to the water, so to speak, but in this case, you can make it drink. According to CMO council, the leading benefits of using […]
10 Actionable Tips to Make Your Content Drive Sales Read More »
Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because too many people are still confused about the terms. Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”?
3 Definitions Every Content Marketer Should Know Read More »
Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Writers focus too much on the “blog” part and
17+ Guest Blogging Rules All Blog Managers Wish You Knew Read More »
Case studies on global brands and how they’ve created a story to support their content marketing strategies According to a recent CMI survey, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan in place. At the same time, content marketing continues to become more mainstream as a recognized channel
Building a story for your content marketing strategy Read More »
Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content on a global scale and how she assesses ROI. Rachel one of many senior keynote
Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Read More »
What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and
How to Do a Competitive Content Marketing Analysis Read More »
How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years been a paid subscriber to their printed magazine. So what makes me, and their other
Storytelling is the future of Content Marketing strategy in 2018 Read More »
How to get enhance your content marketing for higher engagement rates As the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left behind. A recent study by The Boston Consulting Group found that advertisers gave their own digital
4 Ways to Create More Effective Digital Marketing Content Read More »
User-generated content is powerful because it taps into people’s inherent desire to be recognized and appreciated. When your brand shares something a customer or fan created, that external recognition not only strengthens the customer or fan’s affinity with the brand, it encourages that person to share the content further with his or her friends (and
Where Does It Fit in Your Content Marketing Strategy? Read More »
You finally get the C-suite on board with implementing a content marketing program. Not just starting a blog or Twitter account, but developing a strategy and using a real plan – one that understands your audience, how to meet their needs, and where to find them. Fast forward … You started. You sweated. You launched. Your audience
The Risks That Come With Content Marketing Success Read More »
