No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its […]
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars –
Want to know a few scary truths ignored by too many content creators? Editing and proofing are not the same thing. And you can’t adequately execute the two at the same time. You can’t adequately edit and proofread at the same time, says @AnnGynn. Click To Tweet And if you think the same person can
If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance
8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One) Read More »
Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. Giving up on that relationship isn’t an option. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential
Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns,
10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment Read More »
How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are
12 Types of Awesome Visual Content You Can Use in Your Blog Posts Read More »
Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller
What to Consider When It’s Time for New Marketing Technology Read More »
The numbers are staggering – marketers are investing heavily in visual content: 74% of marketers use visual assets in their social media marketing – Social Media Examiner 93% of senior marketers say photography is either important or critical to their overall marketing strategies – CMO Council Video will account for 80% of all internet traffic
Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. To help
13 Experts Share How to Build a Well-Run Content Team Read More »
