Editor’s note: You may have missed the original article on interactive content from CMI last year. We’re sharing an updated version now because interactive content is a growing opportunity for marketers. Quick confession: More than a year after writing on interactive content, I’m more obsessed than ever with online quizzes and other interactive content tools […]
Go Interactive; Get Personal (with Your Content) Read More »
Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next hire. For more complex projects, you need someone with technical knowledge, which often has
Why Your Content Marketing Team Needs a Developer Read More »
When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together. To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have
3 Components to Running a Smooth Content Operation Read More »
No matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of marketing automation providers. Don’t rely on the vendors to become the experts in your business processes, people, systems, and data. You must get your house in order first. Once
Do Your Homework Before Searching for Automation Vendors Read More »
Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Most of us wouldn’t have a clue how to accomplish such a feat. Luckily for us, Rachel and
How to Create an Enterprise Content Marketing Platform Read More »
When I say, “website design,” what comes to mind? Graphic design? Interface design? User experience design? How about analytics design? That’s what Andy Crestodina thinks of. Andy – who has provided web strategy and advice to more than a thousand businesses, and written the book Content Chemistry: The Illustrated Handbook for Content Marketing – encourages
How to Make Your Website Better for Analytics Read More »
If your brand embraces the work-from-home culture, as 47% of working Americans say they do, a relatively modern challenge arises – how to manage your content team efficiently and effectively from wherever they are. Even if your in-house content marketing team is office based, you likely are working with freelancers, agencies, or other teams within
7 Tips + Tools for Efficient Remote Content Teams Read More »
Editor’s note: Drew Bailey is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Redundancies, overlaps, and a general lack of communication kept good content marketers from delivering a better content experience
How FedEx Delivered a Better Content Process Read More »
Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools. Artificially intelligent systems constantly work on the background of popular products and
8 Ways Intelligent Marketers Use Artificial Intelligence Read More »
Jeff Julian got his start in video at the ripe old age of 12. Video was a creative outlet for him during a challenging time … middle school. “When I was in middle school, I went from an average size kid to a big kid,” Jeff explains. “I got picked on quite a bit. Playing
Marketers Must Pick Up the Video Camera – Here’s How Read More »
