Content Marketing World

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

b2b, BrandBuildingPro, CEOTrends, CMWorld, Content marketing, Content Marketing World, ContentMarketingNews, DigitalAgencyPro, DigitalMarketingNews, EnterpriseMarketingNews, EnterpriseWebPro, Influencer marketing, InfluencerMarketingPro, Lee Odden, MarketingNews, SmallBusinessNews, SocialMediaNews, Tim Washer, TopRank Marketing /

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those […]

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How to Be a Twitter Chat Champion: The Ultimate Guide

#ContentChat, #UsGuys, blogchat, Brian Fanzo, CMWorld, Content Marketing World, Erika Heald, Mack Collier, Madalyn Sklar, Social Media, twitter, Twitter Chat /

Twitter chats are social media’s non-stop virtual cocktail party. Unlike real life events, you don’t need an invitation to get on the list to attend a Twitter Chat! And, in many chats, even newbies get the velvet rope treatment! So what are you waiting for? Here what do you have to do: Show up at

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Conferences: Live Event Content Marketing You Need To Boost Results

Andrew Davis, Andy Crestodina, Conferencce, Content marketing, Content Marketing World, Stephanie Stahl /

Content Marketing World (aka: CMWorld) isn’t your run-of-the-mill live business conference.  Attracting over 4,000 attendees, Content Marketing World literally takes over and has a financial impact upon Cleveland. By contrast, in another city, Content Marketing World would be just another business conference. Don’t take my word for it. Even the airport with its oversized guitar

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30 Top Content Marketing Experts That Will Make You Smarter

CMWorld, Content marketing, Content Marketing World, Influencer marketing /

Cleveland here I come –for Content Marketing World 2018! It’s my seventh conference and I’ve got the orange to prove it. (Literal hat tip: Joe Pulizzi) For me, Content Marketing World is not just another marketing conference. Rather Content Marketing World is truly a community that attracts top content marketing experts from around the world

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How to Take Your Travel Content on a Better Trip

Content Creation, Content Marketing Examples, Content Marketing World, Social Media, video /

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with

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Actor Brings Community Model to Content Creation

Building Your Audience, Chief Content Officer Magazine, Content Creation, Content Marketing Examples, Content Marketing World /

Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from

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Lessons From One of the World’s Largest Software Brands

Content Marketing Examples, Content Marketing World, Influencer marketing, SEO BLOG /

You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to

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How Content Can Create a Self-Sustaining Customer Referral Engine

Content Marketing World, Content Strategy, SEO BLOG, Understanding Your Audience /

Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. This 60-year-old quote from management great Peter Drucker reminds marketers that their work – creating demand, generating traffic, prompting social shares, or even gathering leads — is in service

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News Powerhouse Gives Pointers for Great Content

Content Creation, Content Marketing Examples, Content Marketing World, SEO BLOG /

What can marketers learn about content quality from a news outlet? Plenty, if that news outlet is Quartz. If you read my post How to Grow Your Audience From Zero to Millions in Less Than Five Years, you know that Quartz (“a new kind of global business news outlet”) creates content that people “freaking love.” Yes!!

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How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Andy Crestodina, Casio Politi, conferences, Content marketing, Content Marketing World, Curata, Flipboard, Ian Cleary, Jay Baer, Lee Odden, MarketingProfs B2B Forum, Media, Mike Stelzner, Phil Mershon, Sean Callahan, SEO BLOG, Social Media Marketing World /

Regardless of your business focus, B2B or B2C, conferences are mega marketing and business opportunities for attendees, speakers and sponsors and/or advertisers as well as event producers. Before you tell me that trade shows have been a staple of B2B marketing for years and you get it, I propose that you use conferences more strategically

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