When Melanie Deziel’s New York Times colleagues tweeted “impressively produced” and “can’t believe I’m sharing a paid post … even mobile-friendly” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What things, exactly? She shared her answers at Content Marketing World, How Innovative […]
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark.
No company wants to be a zombie – an uncaring, brainless, ruthless, inhuman thing that does whatever it takes to keep going. Yet examples abound of companies that behave in zombie-like ways, often paying the price in lost sales and damaged reputations. How does a business cure itself of a case of the zombies? That’s
Less Brand, More Identity: The Zombie Business Cure Read More »
Thank you. The small act of saying “thank you” shows prospects, customers and others you really care about them, not just their money. Ann Handley expressed it best, “The best marketing doesn’t feel like marketing.” Contrary to what many marketers think content marketing works through the entire purchase process, even beyond the initial purchase. Done
Thank You Content Marketing And Reciprocity: 5 Ways To Build Customer Relationships Read More »
Interviews with Content Marketing World Presenters Books are the ultimate long form content marketing. They’re educational information audiences actively seek. No one knows this better than the Content Marketing World authors! Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML. A book
How To Transform Your In-Person Event Into Memorable Content While content marketing continues to gain increased marketing attention, standing out in today’s information stream is difficult, if not impossible. Content Marketing Institute’s Robert Rose put it best: “Your job [as a marketer] is to break through the BS!” As major in-person events, conferences deliver content curated
Content Marketing World 2017 Lessons That Will Make You A Better Marketer Read More »
Let’s think more like George Lucas. In 1973, he wanted to make a sci-fi movie, but Hollywood studios weren’t big fans of science fiction. So George negotiated a deal with 20th Century Fox to forgo up-front payment for his services on Star Wars. In exchange, he retained the sequel rights (and eventually merchandising rights). George
8 Big Questions From Content Marketing World to Ask Year Round Read More »
Editor’s note: You may have missed an earlier version of this article when CMI published it last year. We’ve updated it this year for your fall conference season. Conferences are not for the faint of heart. Whether you’re an introvert or extrovert … getting the most out of any conference is a challenge. It’s one
The B2B buyer journey, particularly in the technical professional space, has transformed. At TREW Marketing, our engineer-centered research in North America and Europe has shown these trends: The majority of the engineer’s buyer journey has moved online. The majority of the #engineer’s buyer journey has moved online, says @RebeccaG. #CMWorld Click To Tweet Engineers valued
How to Create Content for the Technical B2B Buyer Read More »
When it comes to innovative content marketing and customer service, let’s just say the financial services industry hasn’t taken a leading position. Yet as customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Why the lag? “One of the primary drivers
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