Do you remember where you were on July 11, 2017 – a seemingly random Tuesday in the middle of summer? If I were to venture a guess, I would say there’s a good chance you spent at least part of your day taking advantage of retail giant Amazon’s one-day shopping extravaganza, Prime Day. According to […]
Make people laugh, and you’ve got their attention. Hit people in the funny bone, and you have a chance to hit them in the heart and gut as well. People learn from humor. They share it. They may even become fans and customers of companies that provide it. Yet many content teams steer clear of
Comedy Pro Reveals How to Bring Funny to Content [Video] Read More »
Information overload. Multiple decision-makers. Service of diverse industries. Ubiquity of thought leaders and experts. Industry or governmental regulations. Those are just some of the pervasive challenges encountered by professional services marketers. Though you may be daunted, you still must clear these hurdles to reach your audience with content that will help them and set your
How to Succeed as a Professional Services Marketer Read More »
Last year, I bought my first new car, and I couldn’t be happier with it. I love how it looks, how it drives, and how seldom I need to fill it with gas. I also love how comfortable and well entertained it keeps me – even on lengthy trips (i.e., every trip, given the traffic
Quick quiz: When was the last time you hit your local multiplex to catch a new flick, cheered as your favorite team took the field, or just vegged out on the couch binge-watching a show on Netflix or Hulu. If it takes you longer than a few seconds to come up with your answer, you
In our tech-driven culture, you might think that technology brands should have it easy when it comes to marketing their products and services. From self-driving cars to customer-service chatbots and smart refrigerators that place grocery orders to cloud apps that enable global teams to collaborate in real time, technology is the ultimate driver of beneficial
Nonprofits start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.” Having a purpose provides the necessary foundation for great storytelling – a strong seed to grow an effective content marketing program. Yet, many nonprofits lack a couple things most
Nonprofit Marketing 2017: Challenges, Strategies & Examples Read More »
I’ve heard there are people out there who truly believe that “getting there is half the fun.” I, on the other hand, feel that when it comes to traveling, everything that happens between my initial decision to leave my house and my lying on a beach chair with a fruity drink in my hand is
Content Marketing Is No Leisurely Feat in the Travel Industry Read More »
Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student journey, says Jonah Deaver of Vertical Measures, who has worked with more than 200 universities in the past six years. That’s why it’s critical to engage
