Content marketing

New Research Reveals What Makes Great, Shareable Content

content engagement, Content marketing, Content Strategy, greatest hits, SEO BLOG, social sharing / Good To SEO

With organic social content from brands reaching new lows in reach and effectiveness, content marketers must look elsewhere for mechanisms to drive views and downloads. Social sharing is key here, as recommendations from real people are more trustworthy than recommendations from brands, in most cases and circumstances. Thus, if a reader/viewer/listener likes the content enough […]

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How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide

branding, Content marketing, Giant eBook-style Posts, HARO, Media, Media Exposure, SEO BLOG, Social media marketing / Good To SEO / 1 Comment

How to Get Media Exposure for Your Startup: The Ultimate, Step-by-Step Guide Published 03/24/2017 by Jayson DeMers | 0 Comments You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over

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The Road to Recognition – Book Interview

A-Z Guide, branding, Content marketing, SEO BLOG / Good To SEO

Heidi Cohen Interviews Seth Price & Barry Feldman New book: The Road to RecognitionHow Top Brands Create Engaging Experiences on Social Media Q: What’s your best piece of advice for readers looking to improve their marketing? Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand. With just

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How to achieve off the charts off-page SEO that will boost traffic

blog commenting, Content marketing, Guest Blogging, Influencer marketing, off-page seo, off-site content, SEO, SEO BLOG, Social Media / Good To SEO

When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking

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Content Marketing vs. Custom Content | Content Development

Content Development, Content marketing, Online Marketing, SEO BLOG / Good To SEO

Although some people may think it’s sales or advertising, quality content is a major factor in developing an online business. -And, despite the fact that those same people may think quality content should be about the sale, developing content for SEO takes into account that people search to be informed, not sold. Learning how to

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Crowd Pleaser Content Defined – Heidi Cohen

Brian Dean, BuzzSumo, Content marketing, Fractal, Rand Fishkin, SEO BLOG, Steve Rayson / Good To SEO

How To Create Content To Attract Readers, Shares & Search Does your content suffer from a lack of love? Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares? Don’t worry—you’re not alone. You need crowd pleaser content. It’s one of the 5 core

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Do Small Business Owners Need to Be Thought Leaders?

blog, Blogging, Content marketing, Entrepreneurship, Marketing, SEO BLOG, Thought Leadership, Website Traffic / Good To SEO

Learn about what a thought leader is and what it means for small business owners. If you’re a small business owner, you know all too well that time is a limited (and expensive) resource. It’s so expensive, 30 percent of small business owners say even one extra-productive hour in a day is worth $100 to

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Gated Content VS Ungated Content

Content marketing, Drift, Rand Fishkin, SEO BLOG, Starfleet Research / Good To SEO

Maximize Gated Content Results: What You Need To Know How does the form guarding your precious gated content look to your visitors? Does your gated content whisper velvet rope entry for special guests or does it scream go away unless you’re willing to hand over your data? Tourists line up and pay to enter Livraria

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Resources That Increase Your Blog’s Visibility

Analytics, blog, Content marketing, Email, Email Marketing, Marketing, Marketing Consulting, Online Marketing, Online Tools, SEO BLOG, tools / Good To SEO

If you’re new to the blogging world and looking for a way to better your skills, engagement and visibility, check out these free tools! There are of free resources for almost everything, from photos to blogging platforms. There are plenty of credible websites that are dedicated to providing tips and tricks for fellow bloggers. This

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How “Hamilton” Launched a Bank

branding, campaign history, campaign strategy, CMO, Content marketing, Hamilton, Hamilton musical, Marketing, Movers & Makers, rebranding, rebranding tips, SEO BLOG, Social Media, Social media marketing / Good To SEO

How “Hamilton” Launched a Bank – and a Brand The best brands are timeless. Those that endure for decades—or the few that survive for centuries—have to continually find relevant ways to reinvent themselves. And sometimes that relevance presents itself in the form of an opportune moment in popular culture, like in the case of 232

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