Wouldn’t it be nice if you could get keyword ideas for your content or your PPC campaigns without having to spend money on an expensive keyword tool? Well, you can do exactly that with Google Keyword Planner, a free keyword research tool offered by Google, that helps you: Get new keyword ideas for both new […]
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Here’s an example of a webinine I presented with my friends at ZoomInfo. A webinine is short webinar that has a higher attendance rate than a full-length, 60-minute webinar. We’re not suggesting that every session in your virtual event be just nine minutes long, but do consider shortening the time slots you would use for
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When writing a blog post, you know you should be using a tone that falls in line with your brand and provides enough detail to demonstrate value to your users. But if you’ve ever written an article that felt too short or worried that you were writing too much, you may have considered the all-important
E-commerce businesses are run almost entirely, if not exclusively, online and getting traffic to their sites is crucial for success. You can’t make any sales if your customers can’t even find you on the Internet. Most e-commerce businesses are familiar with the basics of search engine optimization (SEO) best practices like adding meta descriptions to
SEO for E-commerce Sites (Beginner & Intermediate) Read More »
We’re living in an era where we can do almost everything online. Some people – take bloggers and social media influencers, for example – even have too much fun sharing bits and pieces of their lives on social media in hopes of entertaining or enlightening an audience. It’s not far-fetched to say that brands and
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Let’s dive in: Anthony Helmstetter: Why did you decide to put the “Listen to this Article” on the Convince & Convert blog pages? Obviously, now you can go to the blog, and you can read the post OR listen to it — it doesn’t make a difference. Do people take advantage of it? What was
How We Increased Time on Site from 4 min to 9 min with Audio Articles Read More »
Anatomy of Top-Performing Content – Key Stats from the SEMrush State of Content Marketing Report Around 37% of Americans Use Mobile Platforms to Go Online Around 37% of Americans use mobile platforms to go online Click To Tweet For the last few years, there has been a huge push to go mobile-first and to really
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It’s cheaper than traditional marketing. It’s easier to do than advertising. It’s more popular with people (i.e. your audience) than the above two points. In case you’re one of the 11% or
2020 is just getting started, and now is an ideal time to look at some video marketing statistics to shape your marketing plans. In this post, we’ll dive into Vidyard’s Video in Business Benchmark Report and explore 12 key video marketing statistics from the research. 1. The Platform of Choice for Business Video Viewing Is
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Have you ever been sitting in a marketing meeting and felt baffled by the mysterious jargon or acronyms being tossed around the room? Did you assume the person who said “What kind of content do we need for the TOFU?” was talking about a vegetarian lunch? Wondered if CTA and CTR were out-of-state television networks?
