Would you like to receive more story requests from bloggers and journalists? Don’t you want to see more and more news stories mentioning your brand? Your first step to building more online coverage is to create an effective press page. Why Create a Press Page? I lost count of how many times I wanted to […]
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How’d you like to have 15.8 million people subscribe to your content? What does it take to get that kind of massive, enthusiastic engagement? For many, it sounds like a pipe dream. But for TED, the global conference and media organization, superlative engagement is reality. Nearly every video that TED releases gets hundreds of thousands
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Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer,
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There are so many different ways you can market your business, from blog posts to search marketing. But if you just do what every other business does, you’re not going to stand out. Creating a noteworthy and memorable experience for customers requires going the extra mile in some areas. Learn how to do that with
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Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don’t snag those precious customers first. Online lead generation is important for every industry. Channels like social media, email, SEO and PPC play a vital
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Building consistent organic search traffic is every digital publisher’s dream. But what does it really take to make your content SEO friendly? The good news is it is not a rocket science. On top of that, despite what many people think, it has nothing to do with “tricking” Google into thinking your content is high-quality
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It may come as a surprise, but the ‘holiday marketing season’ isn’t only during Christmas – it actually lasts all year long. This is because we have seasonal, recurring global marketing opportunities – almost every few months. This includes the Super Bowl, Valentine’s Day, Easter, and even the Back-to-School momentum in September to promote our
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As Matt Trifiro, CMO at Heroku, puts it, time and money are our scarcest resources. So we should allocate them to areas that have the highest impact. Trifiro also says that good data reveals the true impact on a business and we can use it to bring more science into our decision making. Only after
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Managing your content can seem like a daunting task. If you’re new to editorial management management, or just looking for a way to keep all your content well organized, you might be asking a few questions. How do you organize your content? How do you know what content to post? Is there an easy and
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Videos have always played an important role in organic visibility. Video rich snippets were one of the first rich elements in Google search results pages. For years, Google would show video thumbnails inside organic search results. Having your video thumbnail in Google search always meant higher brand visibility and more clicks. So does video help
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