content metrics

10 Dad-Tested Content Marketing Secrets To Make You Better

What content marketing secrets did your father teach you? Okay–I admit that content marketing runs in my family. But I bet that your dad taught you a thing or two about content marketing! My dad was a big New York City publisher. Before you think New York Times or Daily News, let me clarify:My dad—not […]

The Only 4 Marketing/Content Marketing KPIs That Really Matter

b2b, B2C, content goals, Content marketing, Content Marketing KPI, Content Marketing Measurement, Content Marketing Strategy, content metrics, customer journey, Google Analytics, key performance indicators, marketing funnel, marketing KPIs, MOFU, sales funnel, TOFU / Good To SEO

Content marketing spans everything from gaining brand awareness to offering opportunities to connect with prospects, from guiding leads to the point of purchase to post-purchase engagement and brand advocacy. Tracking the actual impact of individual content pieces, however, isn’t nearly as cut-and-dry as the benefits they produce. Because content can serve so many purposes within

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