Content Promotion

6 Tips for Scaling Up Content Production without Sacrificing Quality

audience, blog post, Brand, content management, Content marketing, content production, Content Promotion, Crowdsourcing, editors, Influencer marketing, Outsourcing, repurpose content, ROI, scalable content strategy, scaling up, segmentation, UGC, user-generated content, writers /

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: […]

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What is Evergreen Content and How It Works

Content Development, Content Promotion, Content Strategy /

Ever wonder why certain blogs get continuous traffic from different sources even after months and years of publishing? These blogs are focused on creating evergreen content.   WHAT IS EVERGREEN CONTENT Evergreen content is content that never gets out of date and never relies on current trends. Its effect is always relevant to its readers,

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Link Building For Travel Booking Companies

Content Development, Content Promotion, Content Strategy /

In a study conducted by Booking, a travel fare aggregator website, they found out that 80% of their customers prefer to self-serve in order to get the information they need. This gives rise to the continuous establishment of tour, vacation management, and travel booking companies. Aligned with this reality, there are a lot of marketing

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Link Building For Music eCommerce Websites

Content Promotion, Content Strategy, Link Development /

The music industry is an exciting yet challenging field for link builders and SEO professionals, as it covers wide facets of approaches to link building phases such as link prospecting and outreach. If you can execute strategies well, you can expect results just like this (see image below): In mid-2017, we started building links to

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How Writing One Piece of Remarkable Content Can Change Your Business…and Your Life

10x content, blog, blog post, Case Study, Content Promotion, evergreen content, facebook live, Instagram Live, Marketing School podcast, Neil Patel, quality content, quality over quantity, we learn when we teach, YouTube Live /

Inspire, educate, entertain. If you keep these three words in mind while you build your business, you open yourself to tremendous possibilities when it comes to content. Books, blog posts, classes — any creation with which you can provide value — can change your opportunities. Whether it’s for social media or your website, if you’re

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Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?

Backlinko, blog posts, Content Creation, Content marketing, Content Promotion, freshness distance, Google, Link Building, ranking, Searcher Intent /

In 2016, Brian Dean, owner of the popular Backlinko blog, analyzed the results of 1 million Google search results in partnership with Eric Van Buskirk and several data partners, trying to understand what it took to rank a piece of content in the organic SERPs. One of the team’s findings was that longer content tends to rank

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How to Sustainably Build Quality Links by Building Relationships

backlink audit, backlinks, build relationships, building links, Content Promotion, Email Marketing, Google's ranking algorithm, influencer, Influencer marketing, Link Building, linkbuilding, ranking factors, relevant audiences /

Let’s talk about links. You need them. But not just any link will do. You need quality links. The ranking algorithm used by Google is still a bit of a mystery. Although the company has never revealed exactly what it is or how it works, we do know that there are roughly 200 ranking factors. Some

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How to Get Started with AI-Powered Content Marketing

AI, analysis, Artificial Intelligence, Content marketing, Content Marketing Strategy, Content Promotion, Reports /

Back in 2011, a young Will Roberts, the junior pitcher at the University of Virginia, threw a perfect game. Here’s what the game recap said about that day: Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport

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