Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Content is essential for SEO. As Google reads and understands content. And, reading and understanding content is easier when a text is well written. Both for humans […]
How to become a better writer • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. If you’re writing posts for your blog, you want an audience. Nobody wants to perform in an empty room! Ranking high in search engines by doing your
6 tips to grow your audience • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Ever since I started using Yoast SEO plugin, I’ve been amazed by its ease of use and by the many features it contains. Our analysis offers everything
3 pitfalls to avoid • Yoast Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. Writing good page titles is an essential skill for anyone doing SEO. Why? Because the title tag is the first thing a
Crafting a good page title for SEO • Yoast guide to title tag SEO Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. What’s the difference between your brand and your keywords? Are you using both effectively? Of course, you want to be found for your
Keyword strategy and your brand • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. If you want to do high-quality keyword research, you’ll need a lot of time. Keyword research is a process which requires you to get inside the heads
which tool should you use? • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. SEOs like keywords. These are the words people search for. The words that make your posts and pages rank. You put a lot of effort into finding
Why you should use synonyms and related keywords • Yoast Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Maintaining a blog is about more than just writing a bunch of blog posts. You should develop a strategy and plan your content – especially if you’re
Content planning for your (growing) blog: 6 easy-to-use tips Read More »
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Do you want your articles to be as well optimized as possible? Do you aim for that number 1 position in the search results? And do you
How to Yoast your post • Yoast Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. If you want to get more clicks from search results, you need to optimize how your site looks in those search results.
Snippet preview how-to for Yoast SEO for WordPress • Yoast Read More »
