Your focus keyword is the keyword you want your post or page to rank for. Some people like to use the same focus keyword over and over again. But, that’s not what a focus keyword is for! You should use a focus keyword only once. But why? And what should you do if you desperately […]
Why you should use a focus keyword only once • Yoast Read More »
Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. If your keyword strategy has been crafted properly and your content is nicely optimized for the right
The perfect focus keyword for your post or page • Yoast Read More »
Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable
(The importance of) site structure • Yoast Read More »
A couple of years ago, we did about 40 to 60 SEO audits a month. Although consultancy has not been in our product range for some time now, we do occasionally perform these audits, for instance when a friend asks us to have a quick look. An SEO audit like that is not as elaborate
Content SEO & UX • Yoast Read More »
Online reviews are important for any local business. They’ve become essential in local search strategies. Having positive reviews and ratings will help in attracting traffic, both to your website as well as to your local business. Should you respond to positive reviews? And what about the negative ones? Here, I’ll give you lots of tips
How to respond to online reviews of your business • Yoast Read More »
Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast, we are strong believers in writing texts that are nice and easy to read. We’ve developed an entire tool to help people write
Readability ranks! • Yoast Read More »
2018 is coming soon and people are starting to ask: what’s new? What should we do to keep up with changes in search and specifically in SEO in 2018? In this post, I’ll sum up the biggest changes in our world, and what you should be working on. The search landscape is changing Over the
Search and SEO in 2018 • Yoast Read More »
As most of you will agree, the free version of Yoast SEO is already an awesome plugin. So, we understand that many of you frugal site owners and bloggers may be a bit reluctant to ‘splurge’ on Yoast SEO Premium. What more could the premium version have to offer? Well, as a matter of fact,
Yoast SEO premium features explained • Yoast Read More »
Over the last couple of months, I attended some events, for instance, our own YoastCon, which was awesome! The thing that kept echoing in my head was the vast misunderstanding a lot of people have about websites and Google. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should
Stop pleasing Google! • Yoast Read More »
Last update: 20 November, 2017 Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Content SEO encompasses
The ultimate guide to content SEO • Yoast Read More »
