Although they weren’t part of the initial release of Google Maps, reviews have been a fixture on Google’s local properties for over a decade. The reason is obvious: frankly, consumers love reviews. BrightLocal consumer survey data suggests that over 90% of consumers use reviews to evaluate local businesses. 84% of them trust reviews just as […]
Ranking your local business part 6: The impact of reviews Read More »
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website
Ranking your local business part 3: Website optimization • Yoast Read More »
This is the fifth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, covered best practices for on-site optimization, and given you some ideas for
Ranking your local business part V: Citations for local search Read More »
Today, it’s time for another Ask Yoast case study. In this edition, we’ll give SEO advice to a local business owner. We received a cry for help from Hussein Ibrahim who owns the car services site seattletowncarbestride.com. Hussein wanted to know what he could do – apart from using our Yoast SEO Premium plugin – to
Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners
Why links in the first place? I know you’re probably thinking, “hey, I want to rank #1, just tell me what to do!” But understanding why Google values links so highly can help you assess the strength or weakness of your own link profile. This can help you determine your link acquisition strategy. Google’s robots,
Ranking your local business part IV: Inbound links • Yoast Read More »
A clean entrance On entering the website, we immediately see a clean and inviting homepage. The homepage makes sure visitors can easily navigate to the most important content of the website: the actual products. However, we also see things that can be improved. First of all, we see the slider on top of the homepage.
This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website
Ranking your local business #3: Website optimization Read More »
Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? Here, I’ll share some useful tips on how to write awesome texts
Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how does one improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing? In this
