Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. We often encounter sites with category and tag structures which are completely unmanaged. Even large news sites can suffer from over usage […]
Marieke van de Rakt Marieke van de Rakt is the founder of Yoast Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure. Is it worth your while making your text a pleasant read? Will it lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At Yoast,
Does readability rank? On ease of reading and SEO • Yoast Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. In next couple of months, Yoast SEO 10.0 will see the light of day. In it, you’ll find a brand new SEO analysis. One that’s based on thorough SEO
Why you should try out the new Yoast SEO analysis • Yoast Read More »
Marieke van de Rakt Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure. How do you make sure that all content on your website is still relevant? Why is that even important? For some of you, coming up with new ideas
Marieke van de Rakt Marieke is partner at Yoast. She runs our academy, marketing and research departments. She loves to write about content SEO and site structure. As with all writing, writing blog posts requires skill. To keep your reader interested, you should think about the structure of your piece and write appealing articles. You
10 tips for an awesome and SEO-friendly blog post • Yoast Read More »
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta
How to create the right meta description • Yoast Read More »
“Could you please write a post with a clear path on just what to do to rank high in Google?” “What should I do to make sure I’ll outrank my competition?” “Could you write a clear, step-by-step to-do list on how to rank high in Google?” Although I completely understand these questions, answering them is
Site structure is a vital aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines with your site’s structure. So, better get it right! It’s also a very actionable part of
What is site structure and why is it important? • SEO for beginners • Yoast Read More »
The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query and you’ll see your keyword highlighted in the snippet description. Search engines often use pieces of your
Yoast SEO Premium 9.0 fulfills a long lasting wish of many bloggers and content writers, including me. The Yoast SEO premium analysis is able to do something it has never done before: take word forms into account (amongst other things). As one of Yoast’s linguists pointed out: “Google knows word forms, so should we.” Testing the
