Whether you’re a blogger or you write articles for an online magazine or newspaper, chances are you’ll find yourself asking whether your article needs an image or not. The answer is always “Yes”. Images bring an article to life and can also contribute to your website’s SEO. This post explains how to fully optimize an […]
Optimizing images for search engines • Yoast Read More »
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. This post gives you five top tips on how to improve the readability of your articles. And to help
5 tips to write readable blogposts • Yoast Read More »
Writing content for another site as guest author or blogger can have many benefits. It could help you get more exposure, especially if you’re writing for a site that’s a lot bigger than yours. Working with other sites also gives you the opportunity to build potentially worthwhile (business) relationships and broaden your network. You might
Can I repost my guest-authored content? • Yoast Read More »
There have been moments in the past year that I wanted to quit my blog. My inner critic would tell me I wasn’t good enough to play with the big bloggers out there and I would tell myself over and over again the blogging world is oversaturated and in particular the mom blog niche. Instead
How to stay unique despite being one of many bloggers in your niche • Yoast Read More »
It’s hard to imagine a life without a search engine that knows what it’s doing. I remember the days of AltaVista and co, search engines that just dump random pages on you for every given query. I was so excited to see Google enter the scene and immediately do everything right — the results were
Journeys, AI-driven results and visual search • Yoast Read More »
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ.
How to build an FAQ page with Gutenberg and Yoast SEO • Yoast Read More »
For the bloggers who started building websites in the early 00s, blogging was ‘just’ writing an update on your life or writing a tutorial. Photos were not usual and if you had photos, you made sure the title of the blog post contained something like: ‘warning: image heavy’. Today, you cannot imagine posting a blog
Why use them and where to get them • Yoast Read More »
Journalists have been using the inverted pyramid writing style for ages. Using it, you put your most important information upfront. Don’t hedge. Don’t bury your key point halfway down the third paragraph. Don’t hold back; tell the complete story in the first paragraph. Even online, this writing style holds up pretty well for some types
writing content with the inverted pyramid style • Yoast Read More »
Using testimonials on your site (the right way) is always beneficial, whether your goal is more sales, or more subscribers, etc. Providing social proof that your product or blog is awesome will help convince people that giving your their money or time is worth their while. While you can certainly use written testimonials, video testimonials
How to use video testimonials? • Yoast Read More »
It can happen to you: other people copy content from your site and republish it on their own site. You have gone the extra mile to write an awesome article for your website, when, all of a sudden, another website takes possession of it. It can be frustrating to see this happen, and it happens more
What if people copy content from your site? • Yoast Read More »
