Being part of the blog team at Yoast I spend much time writing, correcting and editing content in the editor. Of course, I’ve heard about Gutenberg (it’s quite the thing here at Yoast) and glanced over it, but I didn’t take the time to do much with it myself. When the Gut Guys asked me […]
If you know a specialist or influencer in your niche, interviewing them and writing an article about it for your site can be a great idea. It’ll give your readers a different perspective, and it offers a nice change from regular blog posts. At Yoast, we have a tag for interviews, and we enjoy the chance
Using heading tags in interview-based content • Yoast Read More »
I love to look at my statistics in Google Analytics. I like to watch the numbers creep up slowly towards the goal I’ve set for this month, and I love to see my hard work paysoff. But there’s one thing I like even more than looking at my numbers: looking at the stats of the
Sharing my ambitions, goals and statistics • Yoast Read More »
Last week, I wrote about Google’s decision to shorten the meta descriptions. Now, meta descriptions are about the same size as they were half a year ago. But for a couple of months, they were much longer. We got a lot of questions and quite a few people were pretty annoyed — understandably so. Is
Should I abide every decision they make? • Yoast Read More »
Your meta descriptions need to be shorter. I know, just a few months ago, we told you that your meta descriptions could be longer. Now we’re saying that they should be shorter. I understand the confusion. But Google changed its mind. And whenever Google changes its mind about something, we need to adjust accordingly. It’s
Meta descriptions are going to be shorter again • Yoast Read More »
Internal linking should be one of the key focus points in your SEO strategy. It’s actually my favorite aspect of SEO because it’s so very actionable. The Yoast SEO Premium plugin helps you set up a great internal linking structure very easily. And today, you get a 20% discount on the Yoast SEO Premium plugin!
We regularly receive questions about category pages and similar pages. It seems some of you are unsure of how to properly implement these. And sure, it’s good to think about this, as pages like category or tag pages can be thin content, if you do nothing to improve them. But you can also use these
Noindexing tags, categories and paginated content on a foodblog • Yoast Read More »
I bet you’ve reread the title at least several times. Did I really just announce a blog post on why you should quit your blog? Yes. Yes, I did. Who am I to tell you to quit blogging? And before you tell me that I should be the one to quit my blog, let me
Perhaps you heard about Google Duplex? You know, the artificial assistant that called a hairdresser to make an appointment? Fascinating technology, but what is it exactly? And does it affect search or SEO? In this post, I’ll explain what Google Duplex is. And, I’ll raise some ethical issues I have with it. Finally, I will
To increase your reach, it could be worth your while to post some of your content on sites with more authority and more visitors than your own site. But it’s a good idea to think about how to do that. You may think ‘If many people see my post on a site like medium.com, they’ll
