If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance […]
8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One) Read More »
Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these
Why Savvy Marketers Close the Pre- and Post-Sale Content Gap Read More »
How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a
How to Take an Audience-First Approach to Your Content Read More »
Why Does SEO Matter? You’re a startup, which means you have limited resources and you need customers. Why should you bother investing in your website or worrying about Google results when you have investors to woo and sales you need to close? It’s simple: Organic Search naturally brings in highly qualified customers and leads. When
SEO for Startups: Bootstrapping Your SEO Strategy Read More »
Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider? B2B Marketing Academy co-founder Peg Miller
What to Consider When It’s Time for New Marketing Technology Read More »
Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment. We know this thanks to a survey of 252 marketing leaders at Fortune 500 conducted by BrightEdge (one
Content marketing lies at the intersection of art and technology, so it’s only logical that artificial intelligence comes into play. AI plays a big role in search and it can be useful in creating content, too. While it’s not known exactly how the Google algorithm works, researchers and marketers have conducted experiments that make a
What’s the next best thing to having Google sit down next to you at your desk, gaze over its glasses at your screen, and tell you how to improve the visibility of your web pages? Listening to Searchmetrics founder Marcus Tober. In his Intelligent Content Conference talk, Mastering the World of Deep Learning: How Big
If you’re not taking the time to plan your social media calendar in advance, you could end up scrambling to find content to share. This is a big problem because sharing quality content across your social channels is one of the most important things you can do to engage your audience and attract new followers. That’s why one
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Stumped? Consider the method that Jared Whitehead devised for scoring content performance. Jared works as an analyst in the marketing operations group at Red Hat.
