Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next hire. For more complex projects, you need someone with technical knowledge, which often has […]
Why Your Content Marketing Team Needs a Developer Read More »
Most of us have probably seen that commercial where the bank security guard stands idly by during a robbery, explaining that he’s just there for monitoring, not preventing. It’s a good illustration of how important it is for businesses to think about digital integrity holistically rather than one piece at a time. Your online presence
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By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to
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When it comes to talking strategy and tactics, sometimes we still talk about this industry like we’re a bunch of solo content marketers who happen to work together. To create a functioning content marketing team, you need to thoughtfully put together the key elements – talent, tools, and operations – to ensure that you have
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No matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of marketing automation providers. Don’t rely on the vendors to become the experts in your business processes, people, systems, and data. You must get your house in order first. Once
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If you asked a roomful of CEOs 15 years ago what drives competitive advantage, the answer would have been straightforward: capital. Those with more of it could outspend competitors – building capacity and buying advertising – or survive on low margins. Ask the same question of a CEO audience today, and they’re much more likely
How GE Gives Recruiting Content a Personality Lift Read More »
Over the course of 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Most of us wouldn’t have a clue how to accomplish such a feat. Luckily for us, Rachel and
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When I say, “website design,” what comes to mind? Graphic design? Interface design? User experience design? How about analytics design? That’s what Andy Crestodina thinks of. Andy – who has provided web strategy and advice to more than a thousand businesses, and written the book Content Chemistry: The Illustrated Handbook for Content Marketing – encourages
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If your brand embraces the work-from-home culture, as 47% of working Americans say they do, a relatively modern challenge arises – how to manage your content team efficiently and effectively from wherever they are. Even if your in-house content marketing team is office based, you likely are working with freelancers, agencies, or other teams within
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In 2014, Mark Schaefer sent shudders through the marketing landscape with a theory called “content shock”. His concept is as simple as it is scary: As more and more brands create more and more content, audiences already glued to smartphones, computers and TVs will literally reach peak content consumption levels. Schaefer’s forecast has indeed come
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