Editor’s note: Kira Mondrus is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World this September. Mediocre content marketing is often built on the shaky foundation of assumptions and generalities. Creating detailed personas and […]
CMY Finalist Advice: Create Personas Before Content Read More »
As we get older, we grow out of many things: tricycles, swing sets, sandboxes, and even Legos. We expect it to happen because it makes sense. What doesn’t make sense is when a company thinks it’s outgrown the value of thought leadership. Not only can well-positioned thought leadership, fostered by strategic content marketing, expand any
No, Your Brand Isn’t Too Big for Thought Leadership Read More »
You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008. Today, Marcus is The Sales Lion and spends a lot of time behind a microphone, urging companies to do what it takes to
How to Tear Down Silos to Create a Culture of Content Read More »
If you’re part of the 86% who use some form of content marketing in your overall marketing strategy, then you know that a content strategy is imperative to your success with increasing brand visibility for your company. This is the beauty of content marketing, that writing a few words can make such a difference. But it only
3 Ways to Use Content to Increase Brand Visibility Read More »
I am struck by the notion that we have spent the last few years talking about how content marketing, as an approach, focuses on one thing: building a loyal, subscribed audience that we can monetize over time. Many of us at CMI have written about how audiences are an asset, and that their value can
The Value of Brand Audiences in A Post-Digital World Read More »
Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. If this sounded a bit dramatic, great. It’s supposed to be to get your marketing team on its toes and prepared to embrace AI-powered marketing tools. Artificially intelligent systems constantly work on the background of popular products and
8 Ways Intelligent Marketers Use Artificial Intelligence Read More »
If you talk to most content marketers about their work, they’ll talk about it like they’re living in a scene from Field of Dreams. But I’m here to tell you: if you build it, they won’t (necessarily) come. That’s a myth of modern content marketing. Even so, I believe in content marketing. I wrote a
Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competitors lure those customers
If a big, blue genie popped out of your coffee cup, would your first wish be for more time? If so, you might be surprised when the genie granted you an improved workflow, but it would make sense. After all, an efficient workflow can be a content marketer’s gateway to more time and free nights
10 Essential Tips to Improve Your Content Marketing Workflow Read More »
As a marketer, you want to provide the most usable – and most reusable – content possible, saving your team time as you increase the value your audience gets from your assets. But how do you do that? Here’s one way: Chunk it. In other words, create your content in chunks – think of them
Want Content That’s More Usable & Reusable? Chunk It Read More »
