I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. The publication actually cites two authors because the many ideas presented in it come from the sharp mind of Paul Shirer, the co-founder and CTO at PowerPost. Paul agreed to […]
Are You Ready to Step Up to Power Publishing? Read More »
With content marketing becoming more and more ingrained in companies of all sizes and types, it’s only natural that executives are starting to increase scrutiny of content marketing budgets and expenditures. Like social media, content marketing is by no means free. As Charlene Li once said, “It’s not inexpensive; it’s just different expensive.” If you’re
The Formula to Calculate Content Marketing ROI Read More »
We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
The Marketer’s Guide to Content Marketing Read More »
This guide was co-written by Jay Baer and Convince & Convert Strategist, Anthony Helmstetter. To work through this process, download this Excel worksheet. In previous blog posts, we’ve covered how to identify content assets and gaps, based on the most important persona questions. We’ve covered the 5x5x5 questions and content gap analysis and the roles
How to Uncover Hidden Content Opportunities with Topic Archaeology Read More »
The job of a content marketer is not to create content. If that sounds crazy, remember that everything can be content, so strictly producing it is almost a given at this point. With the insane amount of posts, articles, and videos that are being launched into the collective airspace of consumers on a second-by-second basis,
How to Create a Winning Content Marketing Playbook Read More »
If the last twenty years is any indication, the future poses significant challenges for marketers, especially in terms of content creation. From the mid-90s, when the internet was a novelty, to now, with our constant connection to technology, disruption has been the name of the game. Marketers have had to continually shift to keep up
4 Telling Trends That Predict the Future of Marketing Read More »
Content marketers are always looking for new ways to grow their brands and build awareness. To increase your business, you need to go where the customers are – and these days, your potential customers are almost guaranteed to be on some sort of social media network. Consistency should be a priority throughout all your social
Six Ways to Generate Stellar Social Media Content Read More »
If there were a fan club for librarians, I’d be a card-carrying member. Over the last few years, librarians have taught me more about content management than any other group of professionals. We marketers are practically drowning in content, and librarians are experts at making content organized and findable. We’re a perfect match. I obsess
Manage It Like a Librarian Read More »
Not that you or I ever do it – plop down on the couch, put up our feet, click on the TV, and gorge ourselves on a full season of, oh, say, The Americans. Netflix has mastered the art of prompting us – I mean, prompting people – to binge on its streaming content. Nick
How to Deliver Binge-worthy Content Read More »
The world of technology solutions for marketers just keeps getting bigger. For proof, take a peek at the evolution of the Marketing Technology Landscape Supergraphic. When Scott Brinker created this graphic in 2011, it featured around 150 solutions. By 2016, the graphic had exploded to include more than 3,874 solutions in 49 categories. That’s a
New Marketing Technology: Win Over Naysayers Read More »
