What would you give to read your customers’ minds? In his talk at the Intelligent Content Conference, self-proclaimed “search guy” Wil Reynolds shared some tips for getting as close as possible to mind-reading by using resources – some timeless, some modern – that are hiding in plain sight. “If you look just at the keywords […]
What Are Your Customers Thinking? Search Secrets Hiding in Plain Sight Read More »
Seth Godin has famously said that “content marketing is the only marketing left.” That’s certainly music to the ears of content marketers, who engage in ever more complex initiatives to garner attention and entice consumer behavior. But as the content marketing industry matures and evolves, I fear that sometimes we’re all guilty at times of
A Simple Content Marketing Case Study That Works Read More »
In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re
An A-to-Z Guide to Google Analytics for Content Marketers Read More »
When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, though, is that there’s a two-in-one benefit that accompanies engaging your entire organization in the content creation process: Your content quality skyrockets, and so does employee satisfaction. At PowerPost, each employee
The secret’s out. Agile project management is a game-changer – and developers and IT folks are no longer the only ones to know about it. As a marketer, you’ve surely heard about Agile. Your team may be using some Agile practices, like project sprints and stand-up meetings. If so, you’re in the minority. The benefits
Agile Practices: Mistakes Marketers Should Avoid Read More »
An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content “Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather of content marketing. The words
SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You might think that the old approach to creating SEO articles is a thing of the past.
If you’re like many content marketers, when you tell your mom your job title, she reacts with a perplexed smile and something like, “Oh, so what do you do?” An explanation fit for a layperson only yields a brief, labored expression before giving way to an epiphany: “So you’re a writer?” “Yeah,” you say, realizing
What would you be willing to do to get reliable guidance on what kinds of content to create more of – and less of – to have greater impact on your business? Would you go so far as to *gulp* audit your content? Don’t click away! Yes, a content audit can seem like an overwhelming
Why a Good Content Audit Is Your Business’s Best Friend Read More »
Have you ever spent weeks or even months crafting a perfect piece of content that generated almost no response from your audience? You expected trumpets and confetti, praise-filled emails, maybe even a raise. Instead, you got crickets. While you might accept these disheartening flops as the cost of doing content marketing, they represent an enormous
