Like any industry, behavior of customers in plumbing industry has changed significantly over the years. They’ve had what they call “Google/Amazon mentality” of quickly researching for who pops up online when they research for potential companies to hire for. Prices, convenience, and other qualities of plumbing services are visible, and these can largely affect how […]
Update: This article was originally published March 18th 2014. The graphic was redesigned and updated in April 2019. I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created
Introducing The Periodic Table of Content Marketing – Econsultancy Read More »
If content is queen, and the critical role SEO plays a role of bridging the two to drive growth, then there’s no question as to whether or not keyword research is important. However, connecting the dots to create content that ranks well can be difficult. What makes it so difficult? How do you go from
SEO writing guide: From keyword to content brief Read More »
Personal training is a growing industry with a 24% increased in personal training and fitness instruction jobs between 2010 and 2020. It’s no wonder why it’s becoming an in-demand and popular industry. That said, it’s also becoming more competitive as personal trainers market themselves online. Search engine optimization for personal trainers is vital in the
One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its
Three fundamental factors in the production of link-building content Read More »
The 3 Keys To Winning As A Social Media Influencer Few people would argue with the statement that people like Beyoncé, Selena Gomez and Kim Kardashian are some of the most powerful social media influencers on the planet. Love them or hate them, you have to respect the time and effort that they have put
The 3 Keys To Winning As A Social Media Influencer Read More »
A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset. According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-driven desire to progress the category in some way
What makes a challenger brand? (Four key characteristics) – Econsultancy Read More »
While the podcast advertising market is growing, ad performance remains notoriously hard to measure. According to IAB, the challenge has been “for podcast producers and distributors to offer buyers a set of metrics that is consistently defined and measured equally across the podcast medium”. As a result of difficulties relating to ad measurement in podcasts,
Five examples of podcasts from retail brands – Econsultancy Read More »
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out
Backlinks vs social shares: How to make your content rank for different SEO metrics Read More »
Social Media And The End Of The News As We Know It The way that people get their news has changed forever, and you can largely thank social media for that. It’s not just that the “how” of people get their news has changed, it’s also the type of news – the “what” – that
Social Media And The End Of The News As We Know It Read More »
