Links are being given higher preference as a ranking factor in search. It will always be that way as it contributes hugely in the ranking system. Eric Enge’s viewpoint on why links are such a great signal comes down to these three major points: Material investment of the one linking to the page – the […]
How to Turn Undervalued And Forgotten Assets Into New Links Read More »
One of the increasingly important components of high-quality, high-ranking content is its structure. What is content structure? Although different marketers may understand it somewhat differently, the basic definition of content structure is: Content structure is the meaningful use of HTML headings that break your single content asset into sections and subsections allowing for easier reading,
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Trying to come up with new and interesting content topics can be a huge challenge for even the most creative writers. According to a survey by ClearVoice, simply generating fresh ideas was among the top roadblocks for content marketers: This is especially true if your business has a robust library full of great pieces, as
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The Case For And Against Using Facebook Video For Marketing For the past 18 months, the official line coming out of Facebook HQ has been that video content is the future of marketing on Facebook. In response, brands both big and small have allocated significant resources to creating not just short-form videos, but also extensive
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Creating a content calendar from scratch is one of those tasks that seems so much more complicated than it actually is. Even just opening a blank Excel spreadsheet can feel overwhelming. Thankfully, sometimes all that’s needed to get on the right track is a quick how-to and a great starter template, which is exactly what we have
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Do you know what is the best performing blog post, eBook, webinar, video, social media post or other content you’ve created over the last couple of years? Are you optimizing your best performing content? Larry Kim advocates taking that great content — the top 1 percent or unicorn content — and making unicorn babies out
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What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
Is Content King Or Is Data King? In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is
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It’s a new year and that means many of us marketers are getting ready to launch our 2019 marketing strategy. And, for those of us who’ve done our research, we know that content will remain a pillar of that plan through the next 12 months. But with us and our competitors constantly churning out fresh
Content Marketing Tips to Shake Up Your Strategy in 2019 Read More »
The Best Social Media Predictions For 2019 It’s been a busy 12 months for the social media industry, and the next 12 months look to be just as busy. Here is a brief overview of what we might expect in 2019… Paid social networks gain in popularity As we found out in 2018, if you’re
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