What is your content strategy? Does everyone in your marketing department or on your company’s leadership team know what it is? Do you have a documented content strategy? If I asked to see it, could you show it to me within a minute or two? I would be willing to bet that what you are […]
Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing strategy is not staying behind? It’s the perfect time to start thinking
Content Marketing 2019: Seven tips to improve your strategy Read More »
We all know that search engines reward sites with valuable content that most effectively answers searchers’ questions. But that doesn’t always mean you have to create NEW content. Here are three ways you can boost your website’s search visibility by working with the content that’s already there. 1. Content specialisation Websites that are very strongly
It’s no secret that we value our clients’ audiences here at Seer. We’ve been talking about ASIC for quite some time now. There are plenty of ways to learn about your audience. You can search through forums, read customer chat logs, look at site searches, and of course… talk to your customers! Forums, chat logs, and the
Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.
How to Create a Persona-Driven Content Strategy for Online Education Read More »
Think Outside The Box When It Comes To Social Media Content Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram has now influenced the direction of every social platform. Every great story now deserves a
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Customer personas can help marketers identify their target audience, as well as the type of content or kind of service that will be of value to them. But what about the customers you really do not want to target? These people are also known as anti-personas, or negative personas if you prefer. Much like customer
Don’t Ignore Social Selling As A Way To Grow Your Business Social selling, which can best be defined as the use of social media to boost sales performance, is taking off in popularity amongst sales professionals, especially in the B2B world, where getting in front of the right prospects and developing the right industry relationships
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We’re just two and a half weeks out from the Festival of Marketing 2018, and here in the Econsultancy office we’re eyeing up all the amazing talks on the agenda and wondering if it’s possible to somehow be in six different places at once. For my part, I’m a big fan of all things future-looking:
Five futuristic talks to catch at the Festival of Marketing 2018 Read More »
In a recent post I explored why content has never had to work harder to reach audiences – how, when, and where they want to experience it. Here I look at how publishers and content owners can get more mileage from their content by using the right architecture and tools to reach more devices. Write
How to make content work harder in a multichannel world Read More »
