4 Reasons Why Your Company Needs A YouTube Channel In case you haven’t noticed, video is taking over the web. Everywhere you look, brands and companies are developing video content that they are posting on social media and on their website. And, of course, many of them are posting directly to YouTube, giving them a chance to […]
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In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their 2018 advertising budget on content marketing. The investment makes sense as well executed content marketing can bring more traffic to a website, raise
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Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are. These interests and personality traits also manifest themselves through our online activity and digital
Catering to Your Audience’s Interests Through Tangential Content Read More »
Brand building is the new link building. Keyword-centric link building is long gone. Focusing on a large percentage of exact match anchor text usage on inbound links will do more harm than good for your website. The way to win in search nowadays is to start thinking brand-first. Over the years, search engines and user
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The “skyscraper technique” by Brian Dean of Backlinko, has reached its peak of popularity because of its easy-to-follow process yet has produced effective results for most people who executed the methodology. Of course, not all have reaped the fruits of their labor, some have missed the objective of building and earning organic links through its
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How To Build A Social Media Branding Strategy Despite the proliferation of social media platforms, coming up with an authentic social media brand is easier than you might think. In fact, many small businesses now make coming up with a social media brand a key part of their overall marketing strategy. Here’s a quick look
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Ever since the mid-1800s, scientists have been on a mission to come up with the “Theory of Everything,” the single thread that takes every scientific discovery humankind has ever made and ties it all together in one logical, mind-boggling package. Don’t tell the physicists and astronomers, but Marketing now has its own Theory of Everything.
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Content marketing is an integral facet to acquiring new customers, and by providing relevant, original content that answers the common questions your customers and prospects are asking, you can win the hearts and minds of those interested in your company. These days, salespeople and marketers are getting more in alignment with each other than ever
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When you hear the term “blog,” it’s easy to think of the big boom in the early 2000s when everyone my age had their own Blogspot profile where they shared philosophical rambles and badly-written poetry full of teenage angst. Blogging – which is a central part of content marketing – can and should be so
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congerdesign / Pixabay Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provide a predictable and methodic means of achieving results. Before jumping into the mechanics of building a successful content strategy, we need first to define what
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