The first thing we do before kicking off the detailed design work on any project is a thorough review of the existing audience research. We then combine it with competitive and visual research to get an overarching view of what we need to solve with the design. What are the most important things to our […]
How to Win With Guided Selling, Part 3: Design & Creation Read More »
After you spent all the time creating a great piece of content, you want to make sure it gets in front of your target audience. Before putting any dollars behind promoting your content, you should sit down with your team and plan out key considerations for promotion such as defining your audience, determining KPIs, setting
How to Win With Guided Selling, Part 4: Paid Social Media Promotion Read More »
Outreach to bloggers and influencers is one of the more obvious tactics for organic promotion, as it can be very effective. However, the space is becoming more and more competitive as bloggers are becoming more aware of the opportunities available to those with a following. If you know Robby from the Bachelorette and Bachelor in
How to Win With Guided Selling, Part 5: Organic Promotion Read More »
We have soccer moms – married women who live in the suburbs and are best known for transporting their children to and from sports practices and other activities. We have NASCAR dads – blue-collar, middle-aged Caucasian men who graduated from high school and like watching stock car racing. And don’t forget the millennials – young
The Seer team keeps a running doc of Google search features and oddities, which we collectively update anytime we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. Here’s what we spotted in February, March and April,
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what
Don’t Be Content with the Content Analysis Bare Minimum Read More »
So, you or your client are going through a rebrand. There are a variety of reasons to go through a rebrand, such as being sold to another company/investor or simply needing to hit the reset button on your image and reputation. Whatever the reason, it typically is a long, complicated process and can be a little
Going through a Rebrand? Here’s How We Approached It for a Large, International Client Read More »
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping
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In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not
Why Brands Need to Take the Plunge Into VR Today Read More »
Copywriting and content development are often used interchangeably, as if they mean the same thing. However, although they’re both part of a package, they deal with separate issues. Knowing the differences between the two can save you a lot of frustration and time. Copywriting vs. Content Development The biggest difference between content development and
