WordPress announced Tuesday the latest version is now available for download and includes several security updates. “There are even more robust tools for identifying and fixing configuration issues and fatal errors,” wrote WordPress co-founder Matt Mullenweg on the company’s blog, “Whether you are a developer helping clients or you manage your site solo, these tools […]
Content marketing technology is the sixth most common layer of customers’ martech stacks, said Anita Brearton, CEO of CabinetM, a marketing technology management platform. And based on her company’s list, Adobe, Google and WordPress are the most common of that mix. “There is no longer a clean line between content marketing and marketing technology,” said
Adobe, WordPress, Google Docs lead CabinetM list of content marketing tools Read More »
We’ve heard a lot lately that brands need to show empathy, that they need to make a “human connection” with consumers. While that has always been true, it’s recently become more important with consumer trust at a historic low. This development makes trust a vital trait for brands to build—more than one in three consumers
3 inspiring campaigns that remind brands to be human during the holidays Read More »
Since 1995, Santa trades in his sleigh once a year for a Coca-Cola truck and tours the UK, sharing the soft drinks that have become closely associated with the winter holidays. This year, facing pressure from health advocates, Coca-Cola plans to scale back the campaign. Controversy aside, the Christmas trucks are a prime example of
The brand storytelling genius of the Coca-Cola Santa Read More »
Wunderman Global CEO Mel Edwards (left) will take on the same role at the new agency, while J. Walter Thompson CEO Tamara Ingram (right), will become Chairman. Photo provided by WPP. Advertising holding company WPP Group said Monday it would merge the venerable creative shop J. Walter Thompson with the data- and direct-marketing-oriented Wunderman to
WPP merges agencies to form ‘data-driven’ Wunderman Thompson Read More »
If there’s anything the recent past has reminded us, it’s that feelings still trump considered thought. This is also true for advertising, but not in the way you might think. The marriage of ad and tech has brought some amazing advances. But as we move to the future, does that mean we’re also doomed to
Hooked on a feeling: The forgotten factor in online advertising Read More »
Your email list is one of your most prized possessions. With users becoming increasingly skeptical of subscription pop-ups and “freebie” opt-ins, getting people to join your list has been difficult for business owners and marketers alike. Once you find a method that works and can grow your list over time, you want to be sure
Stop monthly newsletters: Learn how to make the most of your email list Read More »
Most often when we think of stories we imagine singular self-contained narratives. The latest John Grisham novel or the romantic comedy at the box office can be consumed in one go or many but exists—and can be understood—independently of any other works. Many stories are far more diffuse, spanning multiple channels of distribution and even
It takes a village: Story creation in the digital age Read More »
The holiday preparation is starting earlier and earlier with each passing year. This trend is a prime example of how the holiday marketing season has begun to take liberties with rewriting the calendar year. The season represents a revenue goal line—make it or break it—for some businesses. That’s due to the recent, quiet rise of
How to make your emails shine bright during ‘Gray November’ Read More »
Personalization campaigns require content. Lots of it. So much, in fact, that earlier this month, Adobe released a study that showed that marketers are struggling to develop enough content to fuel effective personalization campaigns. According to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer relationships. But the
How marketers can produce content that keeps up with the pace of personalization Read More »
