Content Writing

Writing Effective CTAs Act-On Blog

Tools of the trade So, how do you concoct those clever CTAs? Brainstorming is one of my favorite activities. I love to start a writing project by generating a list of relevant words and letting my mind wander. I keep that list handy, then, as I go through the creative process, I come back to

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How to Uncover Hidden Content Opportunities with Topic Archaeology

This guide was co-written by Jay Baer and Convince & Convert Strategist, Anthony Helmstetter. To work through this process, download this Excel worksheet. In previous blog posts, we’ve covered how to identify content assets and gaps, based on the most important persona questions. We’ve covered the 5x5x5 questions and content gap analysis and the roles

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SEO of a photographer’s site • Yoast

Photography and SEO In this case study, we dive into the site of a photographer: geoffwilkings.com. Geoff is curious what he could do to improve his website’s SEO. He’s told us he’s 100% about photography and photos but knows he needs textual content to rank. He does have a blog and he wonders if he is

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5 Wonderful Advantages of Guest Blogging

Share on Pinterest Guest posting has become quite common these days in the Blog and website world. A guest post provides a fresh voice and attracts attention from people. It helps in publicizing the blog/website at a bigger level. If the guest who posts is an expert in the field, then it makes it all

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