SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers. While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by […]
What is the Role of SEO in Digital Marketing? Read More »
Metrics are key to finding out how your website is performing. Without knowing where you stand, you can’t further optimize your website SEO. Metrics are quantitative measurements tracking different events on your website. There are many metrics in Google Analytics (more than 200), but not all will be useful to you. These metrics are calculated in two ways: overview
What is a Metric in Google Analytics? Read More »
UPDATED! This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. However, after a certain amount of time publishing content, it can be difficult to
30 Ways to Come Up with Great Ideas for Your Blog Posts Read More »
UPDATED as of March 2020. As an SEO, you know that Google constantly changes. The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. The only tricky part? Google doesn’t reveal its algorithms. And though they update the algorithms often,
4 Ways to Signal to Google that You’re an Expert Content Creator Read More »
So a year or so ago – January 11, to be precise – I published a piece on this blog about some of the changes that I was going to be making. I’d been experimenting with podcasting for a few months leading up to the post, and had really enjoyed the experience. Additionally, due to the
On Blogging Again, and Other Little Changes Read More »
Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of
What Is Feature Marketing? The Complete Guide for 2020 Read More »
The Internet of Things (IoT) has been the talk of the town lately; however, as is the case with many innovations, no one is quite sure what IoT is precise. IoT is the expansion of the Internet from PCs, smartphones, and similar devices to home appliances and other inventions. Most have previously not been connected
10 Radical Ways IoT will Revamp Your SEO Strategy in 2020 Read More »
Depop’s Head of Digital Marketing Yoann Pavy spoke today at the Festival of Marketing 2019 and shared some of his philosophy of digital content and community. Social media has played a big part in the success of Depop, a fashion marketplace which was founded in 2011 and now boasts more than 15 million users in every
Content teams need the “freedom to create” – Econsultancy Read More »
Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts. Since its launch in early 2019, Cast Chain has produced a number of successful podcasts, including ‘Behind Closed Doors’ for online fashion retailer, Pretty Little Thing, which went straight to the top
The key is “it really needs to stand out” – Econsultancy Read More »
When it comes to improving your website’s SEO, most advice includes a call to focus on building links. There’s a good reason for that — it works really well for some people (usually the people telling you that you need to do it). But here’s what they don’t tell you: there are other ways to
5 Ways to Improve Your SEO Without Building Links Read More »
