Why is it that 10% of your business’s blogs generate 38% of your blog traffic? A study done by HubSpot in 2015 uncovered these Pareto-like stats regarding blog traffic. During my years as an SEO professional, I have independently witnessed the same pattern. I call these 10% of posts “black holes,” because of their ability […]
6 Collaborative Content Marketing Strategies for Faster Business Growth Read More »
Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings. These ways can be ethical as well as unethical based on the past experiences of the site owner. However, making these
Types of Google link penalties to avoid for your website Read More »
One thing that causes many businesses abandon efforts to succeed in online marketing is that it’s extremely overwhelming. How many SEO reports have you seen? I’ve seen hundreds of them. They may be indepth, insightful and totally to the point but very few of them are organized to the point when they can be actually
How to get your digital marketing organized and motivated Read More »
Wikipedia defines Search Engine Optimization as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.” According to a recent survey almost 100% of survey responders cited Google as the place where they begin a
Be honest, be true to yourself and don’t hide your brand! In the beginning, there was the product. We advertised the product.We described the product.We explained all the reasons why our potential customers needed to buy the product.We provided the price of the product and told our audience about all the places where they could
Here’s something we all know so well that nobody needs to say it anymore: content is king. We know it because we’ve been hit over the head with the phrase more times than you can shake a page view at. There’s no getting away from it: producing high-quality, engaging content and unique copy is vital
How to scale content production to capture the long-tail opportunity Read More »
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of
The evolution of search: succeeding in today’s digital ecosystem – part 2 Read More »
Uploading all your video content straight to YouTube away can be a tempting strategy. It is, after all, simple to do and in theory puts your content in a position to begin attracting views immediately. Unfortunately, the reality of our content saturated online world requires a far more strategic and considered approach to video activation.
Holding the title of Content Manager comes with a vast amount of responsibilities; only so much of which can be conveyed on the job description. According to a recent study, 91% of B2B companies are currently using content marketing, compared to 86% of B2C. With nearly all companies realizing how vital it is, everyone is
3 Harsh Realities All New Content Managers Must Accept Read More »
Google recently updated its search quality rating guidelines, which has had a profound impact on the way that content is created. Publishing a revised 164-page document, the leading search engine is now paying greater attention on what users are searching for and what information they end up reading. The tech giant has not been afraid
The difference between on-site blog content and off-site content Read More »
