One day I was in an Acting Fundamentals class at drama school and I was struggling to emotionally connect during an intense scene. See, if you’re an actor with an emotional scene, you’ve got two options: You can either pretend you’re emotional (bad acting), or you can find a way to actually reach the emotion […]
If content doesn’t cost you anything, it isn’t worth anything Read More »
geralt / Pixabay Companies invest quite a bit in their white papers. They hire outside white paper writers or use in-house writing resources. Their subject matter experts spend time talking to the writers. A team reviews the white papers for accuracy. Another team designs graphics and layout. The web team posts the white papers to
SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other positive off-site signals. On the other hand, user-generated content can be low quality, redundant, spammy, it
Three ways to maximize the SEO impact of user-generated content Read More »
The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with SEO value. Here’s a guide on the best ways to merge creativity and SEO for
How to blend SEO and creativity for content marketing success Read More »
User experience (UX) is imperative for keeping your website visitors on your website. A bad experience of any kind, whether desktop or mobile, is a turn-off to potential customers. However, even if you successfully provide your users with a stellar experience that includes a website that loads fast with landing pages that are designed to impress,
CPU usage problems are widespread in WordPress websites. They become more prevalent when you use shared resources or a hosting plan that doesn’t have that many resources. However, the CPU usage can also happen in a good hosting plan. When that happens, it slows down your website considerably as there are no resources to serve
Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors behind your brand gaining business through its website is the credibility it holds. The potential customers will only
Factors that influence your website’s credibility Read More »
In any role, it can be all too easy to fall into a comfort zone; you figure out a method that works, perfect your execution and watch as the fruits of your labor flood in. And repeat. Of course, this can be a perfectly acceptable approach, but resting on your laurels can potentially cost you
Emerging technologies present huge opportunity for content marketing Read More »
There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into
Keyword stuffing is terrible for your SEO. Here’s what to do instead Read More »
As a business owner/marketer, keeping your social pages active can be challenging. The organic visibility of social posts has considerably declined over the past few years. It’s, therefore, necessary to have a regular publishing schedule to ensure that your business gets the desired organic visibility among your target audience. With limited budget and time to
10 Marketing Experts Share Tips and Tools for More Effective Content Curation Read More »
