One of the biggest misconceptions among website owners is that SEO only needs to be done once. Unfortunately, this isn’t the case. Numerous fractions are altered during redesign including code and pages. If they are not properly handled, it can negatively impact the website’s SEO and affect the long-term growth of the site. If done […]
A guide to redesigning a website without affecting SEO Read More »
congerdesign / Pixabay Building a successful content strategy requires a combination of market research, data collection, and intuition. While intuition is not exactly a science, the other two, thankfully, provide a predictable and methodic means of achieving results. Before jumping into the mechanics of building a successful content strategy, we need first to define what
The Secret Ingredient Behind A Successful Content Strategy Read More »
“Guest blogging is done.” This statement made in 2014 by the-then-head of Google Web Spam Team, Matt Cutts, caused a lot of controversy at the time. Was Google about to start penalizing those who engaged in the practice? Could suddenly guest posting cause you more harm than good? Was it better to ditch it as
Whenever you are trying to talk to your clients about actually attracting links (versus building them), there are always two types of excuses: either the niche is too boring, or there are no technical capabilities (in terms of a good design team and experience). I don’t believe in boring niches – neither do I believe
12 Cool Infographics That Work (and Don’t Require any Design Skills)! Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. “You can’t have a
Marketing Smarts: Unleashing Creativity One Team at a Time : Marketing Podcast Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Popular is the last thing smart business people should want to be.” At least that’s the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week’s guest on Marketing Smarts. But whatever
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Like many of us, I’ve led brainstorming sessions and adhered to the traditional “rules” of brainstorming: “Don’t criticize anyone’s ideas” and “Get as many ideas up there as possible and worry about quality later.” The problem is that although this
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s not just social media,” Kurt Abrahamson told me during this week’s episode of Marketing Smarts, “it’s socially engaged audiences that are important.” (You can listen to the entire episode below!) “On sites where the audience is socially engaged at
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We’re taking the Marketing Smarts podcast on the road, and our first stop was in Seattle on March 28, as part of the run-up to our SocialTech 2012 conference. I sat down with Ian Lurie, CEO of PortentInteractive, and Geoff
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! You don’t have to listen to this week’s episode of Marketing Smarts to find out why you should consider hiring a brand journalist. Why? The reason is simple: it will make everything better. The first thing that it will make
