Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Two weeks ago we took Marketing Smarts on the road once again and recorded the podcast live in Los Angeles. Our guests were Eric Granof, chief marketing officer at AIA, and Brad Abare, communications director of the Foursquare denomination and […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We had a lot of fun recording the Marketing Smarts podcast down in Miami on May 16. Meeting so many smart marketers was great, and the Cafeina lounge (where we held the event) was cool and hip. Our guests were
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In a post published last December on Convince & Convert, this week’s guest on Marketing Smarts, Jay Baer, wrote, “Social is foremost a philosophy, not a set of behaviors.” Of course, when you read that sentence and consider the title
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! What does it mean to have a holistic approach to content marketing and SEO strategy? Since that is precisely what Lee Odden calls for in his new book, Optimize, it’s exactly what I asked him when he joined me for
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! At first blush, you might not think the two guests who joined me on stage at the Fine Line Music Cafe in Minneapolis to record an episode of Marketing Smarts as part of our Smart Marketers Tour had much in common.
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Joe Pulizzi is the content marketing guy (with all due respect to my boss, Ann Handley, who, to be fair, is the content marketing lady). Joe will be speaking at the upcoming MarketingProfs B2B Forum in Boson, October 3-5 (register
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! My guest on Marketing Smarts this week is Michael Brenner, senior director of global marketing and content strategy at SAP. (Michael will be presenting a session on the “How” of content marketing at our B2B Forum in October. Use the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kipp Bodnar is an inbound marketing strategist at HubSpot and the author, along with Jeffrey Cohen, of The B2B Social Media Book. Kipp and Jeff will be running a workshop on social media and lead generation as part of the
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Has your organization ever created buyer personas? If so, were they ever used? Was creating personas a valuable exercise that improved the effectiveness of your marketing? Or did it feel perfunctory, like something you did simply to check off a
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! As part of his keynote presentation at the MarketingProfs B2B Forum back in 2008, David Meerman Scott showed an IBM video called “Mainframe: The Art of the Sale.” With its deadpan sendup of outmoded and, frankly, nonsensical B2B sales techniques (cold-calling people
